Eastern Mountain Sports Announces Adventures, Treks and Trails Program

From the Himalayas of India and Nepal to the Hut System of the Appalachian Mountain Club, Eastern Mountain Sports Has an Adventure for Everyone

PETERBOROUGH, N.H. (October 31, 2007) – Eastern Mountain Sports, a leading specialty outdoor retailer renowned for its longstanding Schools program, has expanded its offerings with the Adventures, Treks and Trails program that will organize and lead adventurous vacations and expeditions to the most spectacular destinations on the globe. Eastern Mountain Sports Adventures, Treks and Trails has developed several dozen unique peak ascents, cultural treks, and multi-sport adventures designed for any outdoor enthusiast willing to take their expeditions to the next level. The itineraries vary from a Mount Kilimanjaro climb and wildlife walking safari in Africa to a Tibetan Cultural Adventure and Mount Everest climb to a New Year's Eve hike and celebration in New Hampshire's White Mountains.

The program was designed by Eastern Mountain Sports' Becky Harrison, one of the most experienced female guides in the Himalayas today. From a lifetime of exploring and ascending peaks, as well as extensive high altitude research, Harrison has taken great care in designing each of the program's offerings.

“Eastern Mountain Sports Adventures, Treks and Trails is really a labor of love and a culmination of years of research and explorations,” said Harrison. “We offer itineraries that vary considerably from the norm and provide a much deeper experience than your typical guided trek. It is so important to not only keep your participant in mind by doing such things as allowing more time for acclimatization and gradual ascents, but also really connecting with the porters we work with to ensure they are properly trained and taken care of as an extension of our employee base.”

Consumers can choose from 14-day to three- and four-day trips through Adventures, Treks and Trails. There are also options for women only trips, teen adventures and consumers can customize their own itineraries . More information on the programs can be found on www.emstrek.com.

Eastern Mountain Sports is celebrating its 40th anniversary with a company-wide refocus on its climbing and core outdoor roots, as well as a revitalization of its School programs. Founded in 1967 by two climbers with the intention of providing quality gear at prices that reflect honest value, Eastern Mountains Sports continues its legacy of running the oldest Climbing School in North America. The Eastern Mountain Sports School programs not only educate consumers but also train Eastern Mountain Sports staff, known as “Guides,” to deliver authentic, credible and knowledgeable service to our outdoor customers. The School programs include Climb, Kayak, Ski (alpine, telemark and snowboard) and Mountain Biking.

Founded in 1967 by two New England rock climbers in Wellesley, Mass., and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation's leading outfitters of outdoor gear, clothing, footwear and accessories with 68 retail stores in 12 states. Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports, such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking and snow sports. Eastern Mountain Sports product and technology is tested by its product development and quality assurance teams in conjunction with the Eastern Mountain Sports Climbing, Kayaking and Ski Schools. More information is available at www.ems.com.