Nor'easter Powered By Eastern Mountain Sports Sept. 26-28

Nor'easter Powered by Eastern Mountain Sports combines climbing, music, conservation and camping Sept. 26-28 at Tenney Mountain in Plymouth, NH
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Staying true to its heritage of climbing and reinforcing its commitment to conservation, Eastern Mountain Sports, one of the nation's largest outdoor retailers, today announced the Nor'easter powered by Eastern Mountain Sports®(www.noreaster.ems.com), the first festival in New England combining climbing, conservation efforts and music. Taking place Friday, Sept. 26 through Sunday, Sept. 28, at Tenney Mountain (www.noreaster.ems.com), the weekend will include: music from State Radio, Tapes ‘n' Tapes, Rustic Overtones, Oneside, Adam Ezra, and more; climbing at Rumney with professional athletes such as Dave Graham, Chris Sharma, Joe Kinder and Lizzy Asher; a volunteer conservation project; and a social camping atmosphere for overnight guests. A portion of the weekend's proceeds will benefit the Conservation Alliance (www.conservationalliance.com), an outdoor advocate group that engages outdoor businesses to help protect and conserve threatened wild places for their habitat and recreation values.

“The Nor'easter is the perfect way to bring people who are into climbing, people who love music, and people who are concerned about the environment together for a one-of-a-kind outdoor experience,” said Will Manzer, president and CEO of Eastern Mountain Sports. “Our goal is to combine the fun of a music festival with the excitement of an elite climbing competition in a single outdoor venue that is left in better condition at the end of the event than it was at the beginning. It's going to open a lot of eyes.”

The weekend schedule is:
FRIDAY, SEPTEMBER 26
•6:30PM: Reel Rock Tour film festival (www.reelrocktour.com)
•8:30PM: Live music from Tapes ‘n' Tapes

SATURDAY, SEPTEMBER 27
•10:00AM – 4:00PM: Rumney climbing rally featuring the Nor'easter Pro Team, including Dave Graham, Chris Sharma, Joe Kinder, Lizzy Asher and the Eastern Mountain Sports Climbing School (www.emsClimb.com)
•10:00AM ��� 4:00PM: How-to video and film clinics with climbing media pros Tim Kemple and Josh Lowell
•11:00AM: All-day music festival featuring State Radio, The Rustic Overtones, Adam Ezra, Bombsquad, Oneside, Three Tall Pines, and more.
•11:00PM: Late-night dance party with Glue, Mater, and DQ DJ
•Clinics and events all day in the Sponsor Village & Conservation Village

SUNDAY, SEPTEMBER 28
•10:00AM: Conservation projects to clean up Rumney with the Pro Team
•10:00AM: Guided conservation walks with the USDA Forest Service

Eastern Mountain Sports Climbing School Professionals will be on hand for clinics, along with award-winning photographers and filmmakers Tim Kemple and Josh Lowell, who will conduct how-to video and film clinics on Saturday.

Conservation efforts at the Nor'easter will flow throughout the event with the focus on keeping the event 90 percent waste free. The Nor'easter Conservation Village will host organizations including the Conservation Alliance, Appalachian Mountain Club, New Hampshire Audubon, New Hampshire Fish and Game and White Mountain National Forest with Earth-friendly product demos and discussions on critical conservation issues. Bike powered generators and bio-degradable foodwares will be used, as well as shuttle buses running on sustainable fuel and locally grown food from local vendors available to participants.

Admission for the event is as follows: $20 Friday only; $40 Saturday only; $50 both days; and $175 for carpoolers with up to five passengers. Each ticket includes a three dollar “greening” surcharge with proceeds going to keeping the event 90 percent waste free. Parking, camping, clinics, product demos and children under 12 are free with admission.

Supporting sponsors featured in the event's Sponsor Village include Chaco, Clif Bar, Eastern Mountain Sports, Five Ten, GORE-TEX®, Keen, Outside, Primaloft, Rock and Ice, Salomon, Smart Water, The North Face, Black Diamond, Evolv and Mountain Hardwear. For additional information and a schedule visit: www.noreaster.ems.com.


About Eastern Mountain Sports
Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation's leading outfitters of outdoor gear, clothing, footwear and accessories with 67 retail stores in 12 states. Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports, such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking and snow sports. Eastern Mountain Sports product and technology is tested by its product development and quality assurance teams in conjunction with the Eastern Mountain Sports Climbing, Kayaking and Ski Schools. More information is available at www.ems.com.

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