Eastern Mountain Sports Partners with White Mountain Exploration

Eastern Mountain Sports’ Professional Guides Provide Expertise for Zip Lining, Kayaking, Rock Climbing, Mountain Biking, Geocaching and Guided Hikes

Bringing the thrill of outdoor adventure closer to home, Eastern Mountain Sports, one of the nation's largest outdoor retailers, today announced its partnership with White Mountain Exploration (www.whitemountainexploration.com), a ”base camp” for outdoor pursuits located at Tenney Mountain in Plymouth, New Hampshire. Kicking off the summer season July 4th weekend, Eastern Mountain Sports' professional guides will staff events ranging from zip lining, kayaking, rock climbing, mountain biking, geocaching and guided hikes designed for outdoor enthusiasts, families, singles and vacationers looking for different weekend or vacation options that are easily accessible.

”With consumers looking for fresh alternatives requiring less driving, The White Mountain Exploration Center is easily accessible,” said Roger Poor, director of outdoor education at Eastern Mountain Sports. “The White Mountain Exploration Center provides the backdrop for an engaging outdoor experience for the outdoor athlete, as well as consumers looking for a new experience,” continued Poor. “Our staff gives consumers valuable knowledge and the tools they need to not only learn new outdoor skills, but also, to enjoy their experiences.”

Activities for the summer season, which goes through October 31 include: the new Canyoneering-Zip Line Adventure program, featuring over 5000 feet of zip line; kayaking tours on Squam Lake, made famous by the motion picture ,“On Golden Pond”; mountain biking tours, exclusively using state-of-the-art Iron Horse Mountain Bikes; rock climbing adventures with private or group lessons; and geocaching. Geocaching is an outdoor treasure-hunting game in which the participants use a Global Positioning System (GPS) receiver or other navigational techniques to hide and seek containers (called "geocaches" or "caches") anywhere in the world.


“Outdoor adventure that is easily reachable has taken on great appeal, especially in light of rising gas prices and the state of air travel,” continued Poor. “Consumers are looking for exceptional experiences that will generate long lasting memories. This unique venue lets people experience unusual activities first hand, such as zip lining and geocaching, providing great value.”

Overnight packages include: a Kids and Teens Mini Weekend Adventure with three days of activities, meals, accommodations in chaperoned new rustic yurts, and movies and games, $295.00 per person; Couples and Friends, Two - Night Adventure Packages with lodging in a new luxury yurt, one and a half days of guided activities, one Zip Line Canopy Tour Pass, boxed lunches, activity gear, and daily transportation for $710.00 per couple and $220.00 for each additional person; Family Two - Night Getaways featuring lodging in luxury yurts, one and a half days of guided activities, one free Zip Line Canopy pass for each family, boxed lunches, activity gear, and daily transportation at $895.00 for families from three to six members; and Kayak Adventure programs including a moonlight paddle, a singles paddle, ladies' getaway weekend, and fall foliage tours, at $75.00 per person with private lessons available for $125 per person at a three hour minimum.

“Our partnership with Eastern Mountain Sports enables us to provide our visitors with the confidence they need to participate in outdoor challenges,” said Kirk Nasetta, managing member at White Mountain Exploration. “With their authentic expertise, we know our guests will have a first class experience.”

For additional information, interested athletes can visit the White Mountain Exploration Website: www.whitemountainexploration.com.

About Eastern Mountain Sports
Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation's leading outfitters of outdoor gear, clothing, footwear and accessories with 66 retail stores in 12 states. Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports, such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking and snow sports. Eastern Mountain Sports product and technology is tested by its product development and quality assurance teams in conjunction with the Eastern Mountain Sports Climbing, Kayaking and Ski Schools. More information is available at www.ems.com.

About White Mountain Explorations
White Mountain Exploration, established in 2007 at Tenney Mountain in Plymouth, New Hampshire, is a resort complex that serves as a center for outdoor exploration/adventure and training, staffed by professionals from Eastern Mountain Sports. Our Mission is to develop the complex using construction and operating techniques that will positively impact resort property, the community and all individuals who share the experience. The resort features amenities for active families, outdoor enthusiasts, companies and organizations seeking an exciting and healthy retreat and team building for their employees or members. Future development will include an Adventure Center and Whitewater Park, hospitality, dining, retail and the construction of a “Green” mountainside community designed in conjunction with mountain lifestyle.


Eastern Mountain Sports to Open New Store in Newton, MA This Fall

PETERBOROUGH, N.H. (August 22, 2007) – Expanding its presence in the Boston market, Eastern Mountain Sports, a leading outdoor specialty retailer that was founded in Wellesley, Mass., today announced it will open a new location in Newton, Mass., showcasing a new store layout ...read more

Eastern Mountain Sports Launches National Grassroots Initiative

PETERBOROUGH, N.H. (May 29, 2007) – Reinforcing its commitment to expand its direct connection with consumers, Eastern Mountain Sports, one of the nation's leading outdoor specialty retailers, will serve as title sponsor for this week's Connecticut Rivers Council Scout Show Boy ...read more

Nor'easter Powered By Eastern Mountain Sports Sept. 26-28

Staying true to its heritage of climbing and reinforcing its commitment to conservation, Eastern Mountain Sports, one of the nation's largest outdoor retailers, today announced the Nor'easter powered by Eastern Mountain Sports®(www.noreaster.ems.com), the first festival in New ...read more

Eastern Mountain Sports Announces Adventures, Treks and Trails Program

PETERBOROUGH, N.H. (October 31, 2007) – Eastern Mountain Sports, a leading specialty outdoor retailer renowned for its longstanding Schools program, has expanded its offerings with the Adventures, Treks and Trails program that will organize and lead adventurous vacations and ...read more

Eastern Mountain Sports Continues Northeast Expansion

Reinforcing its commitment to be the leading outdoor retailer in the northeast, Eastern Mountain Sports today announced three new store openings this spring: Moorestown, N.J. on May 2; Dulles, Va., a new market on June 20; and North Conway, N.H. on June 27. With four additional ...read more

Eastern Mountain Sports to Donate 1% of Proceeds from Semi-Annual Sale

Eastern Mountain Sports, one of the nation's leading outdoor specialty retailers, is continuing its partnership with the Access Fund and the Conservation Alliance by donating one percent of all proceeds from its semi-annual Upgrade Your Gear sale at all store locations October ...read more

Eastern Mountain Sports Expands New England Presence in Foxborough

Continuing the successful rollout of its new store format and expansion in New England, Eastern Mountain Sports, one of the nation's largest outdoor retailers, will host a grand opening of its new location Oct. 3, at Patriot Place, adjacent to Gillette Stadium in Foxborough, ...read more

Eastern Mountain Sports Partners with RecycleBank

Eastern Mountain Sports, one of the nation's leading outdoor specialty retailers, has partnered with RecycleBank, an incentive based recycling program that partners with cities to reward consumers for the amount of waste they recycle. This East Coast based program encourages more ...read more

Eastern Mountain Sports Introduces Workhorse Pack Series for Men/Women

PETERBOROUGH, N.H. (April 19, 2007) – Expanding its backpacking product range targeted at core to novice enthusiasts, Eastern Mountain Sports, one of the nation's leading outdoor specialty retailers, today unveiled the EMS® Workhorse Pack Series for men and women. The ...read more