Gore Helps Runners Clearly Focus on "Experience More"

GORE-TEX® Linings Give Enthusiasts Tools for Managing Heat and Moisture to Achieve “Thermophysiological Comfort”

Addressing a runner's comfort, both real and perceived, for spring '09, W. L. Gore & Associates, the inventor of GORE-TEX® Products with the GUARANTEED TO KEEP YOU DRY® promise, is giving runners the technology they need for a strong performance and the best mental state by achieving “thermophysiological comfort.” GORE-TEX® linings, the key to enabling thermophysiological comfort, will be seen in a wider selection of trail running footwear from respected brands including Adidas, INOV8, La Sportiva, Montrail, New Balance, Nike, Salomon, The North Face and Vasque.
“A runner's comfort plays an important part in maintaining strong physical performance and the mental state needed to perform,” said Matt Schreiner, associate at W. L. Gore & Associates. “If personal comfort becomes a distraction or diverts energy, then running performance suffers. GORE-TEX® footwear is engineered with this need in mind and takes into account a runner's need to maintain microclimate comfort for as long as possible. GORE-TEX® running shoes are not only durably waterproof, but also, provide the highest
comfort possible for the widest range of uses.” The latest trail running shoes from Gore's leading footwear partners address three key comfort limiting problems for a runner: slow evaporation of perspiration in warm conditions, which can result in painful skin damage in the form of blisters; perspiration accumulation in colder conditions, leading to rapid heat loss and ultimately frozen toes; and saturation of socks and footbeds, owing to wet ground conditions that can be both uncomfortable and performance limiting due to weight increase of the shoe. All GORE-TEX® running shoes are completely waterproof and designed to effectively manage the heat and sweat produced by the feet during a run. The spring ‘09 offerings feature GORE-TEX® Extended Comfort Footwear with highly breathable upper components, proprietary constructions, and the latest design innovations of our brand partners.

“We all know about the importance of biomechanics,” continued Schreiner. It is a body of knowledge that literally transformed the sport of running. However, to date not enough thought has gone into the body's need to effectively manage heat and sweat while running and the influence that footwear and clothing play in this process. In fact, the body goes to great lengths to achieve and maintain an optimal temperature, and feet play a big role in this process due to their high concentration of sweat glands. Our GORE-TEX® Extended Comfort Footwear products provide a very specific solution enabling feet to do their job of managing temperature while also protecting them from the negative performance consequences of wet ground conditions.”

“In our collection, we need shoes which can be worn in all weather conditions,” said Thomas Kamm, Footwear Product Manager, Salomon Germany. “The GORE-TEX® lining enables the best product and Gore provides the highest degree of expertise to help us make a shoe that is not only totally waterproof and breathable, but at the same time, helps the outdoor athlete keep his feet in the comfort zone longer.”

ABOUT W. L. GORE & ASSOCIATES: Perhaps best known for its consumer products like GORE-TEX fabric and ELIXIR guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, and employs approximately 8000 associates in 45 facilities throughout the world. For more information about W. L. Gore & Associates, Inc. and GORE products, call 1-800-431-GORE or visit www.gore-tex.com.

GORE-TEX, GUARANTEED TO KEEP YOU DRY, GORE and designs are trademarks of W. L. Gore & Associates, Inc. ©2008 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com.



Gore Helps Runners to Clearly Focus on Experiencing More for Spring 09

Addressing a runner's comfort, both real and perceived, for spring '09, W. L. Gore & Associates, the inventor of GORE-TEX® Products with the GUARANTEED TO KEEP YOU DRY® promise, is giving runners the technology they need for a strong performance and the best mental state by ...read more

It's a Go for the First GORE-TEX TransRockies Run

Elkton, Md. –– January 31, 2007 – W. L. Gore & Associates, Inc. -- Inspired by the enthusiasm generated by the GORE-TEX™ Transalpine Run in Europe, this year is to see the start of an American version taking its participants through the most beautiful mountain scenery in ...read more

Making the Gore-Tex® Brand Fit for the Future

Elkton, Md. – December 1, 2006 - W. L. Gore & Associates, Inc. -- World renowned as a manufacturer of functional textiles, the American privately-owned enterprise W. L. Gore & Associates operates in a wide range of business areas. With its GORE-TEX® brand it is internationally ...read more

Japan Gore-Tex Inc Becomes Wholly Subsidary of WL Gore and Associates

W. L. Gore & Associates (Gore), the makers of products sold under the GORE-TEX®, WINDSTOPPER®, GORE BIKE WEAR® and GORE RUNNING WEAR™ brands, and Japan Gore-Tex Inc. (JGI) are pleased to announce that JGI has become a wholly owned subsidiary of Gore.JGI was originally ...read more

Gore and REI Present Dressing for the Outdoors Women's Workshops

W.L. Gore & Associates, inventor of GORE-TEX® and WINDSTOPPER® fabrics, announces today it's teaming up with REI and many of their premiere outdoor partner brands to deliver a fun and informative Dressing for the Outdoors Workshop Series at twenty REI stores across the country ...read more

Vasque Welcomes the Gore-Tex Brand for 2008 North American Trail Tour

Red Wing, MN (November 26, 2007) – With the widely acclaimed 2007 Vasque North American Trail Tour rapidly drawing to a close, lead sponsor Vasque Footwear today announces an exciting new partnership for the upcoming season. Joining Vasque as a supporting sponsor for the 2008 ...read more

The Gore-Tex® Brand is Launching a New Communications Concept

New GORE-TEX® brand communications concept The new communications concept is a fully integrated campaign concept that will focus on communicating major GORE-TEX® product innovations in the coming years, providing proof of the enhanced brand promise. The goal of the ...read more

The Gore-Tex® Brand is Introducing a New Naming System

Elkton, Md. – December 1, 2006 – W. L. Gore & Associates, Inc. -- Gore has recently conducted several research studies which indicate overwhelming evidence that consumers trust the GORE-TEX® brand and actively look for it at retail. In recent years the market for protective ...read more

Gore Donates $30,000 to Outdoor Charities, Result of National Campaign

Reinforcing its commitment to growing participation in the outdoors, W.L. Gore & Associates, respected worldwide for its GORE-TEX® fabric technologies, announced today it is donating $30,000 to three respected outdoor charities as a result of its “Give a Warm Fuzzy, Get a Warm ...read more