Gore Donates $30,000 to Outdoor Charities, Result of National Campaign

Gore's "Give a Warm Fuzzy, Get a Warm Fuzzy" Campaign Benefits Big City Mountaineers, Continental Divide Trail Alliance and the Outdoor Industries Women’s Coalition through Consumer Support of Online Portal
Author:
Updated:
Original:

Reinforcing its commitment to growing participation in the outdoors, W.L. Gore & Associates, respected worldwide for its GORE-TEX® fabric technologies, announced today it is donating $30,000 to three respected outdoor charities as a result of its “Give a Warm Fuzzy, Get a Warm Fuzzy” campaign. The campaign's giveawarmfuzzy.com online portal enabled consumers to raise awareness and support for Big City Mountaineers (www.bigcitymountaineers.org), Continental Divide Trail Alliance (www.cdtrail.org) and the Outdoor Industries Women's Coalition (www.oiwc.org), attracting more than 100,000 visits to its promotional sites between October 1, and December 15, 2008.

Gore is making its donation to each charity on behalf of the consumers who visited the “Give a Warm Fuzzy, Get a Warm Fuzzy” website and generated points for their favorite organization. As a result of this consumer support, Gore is donating $15,000 to Big City Mountaineers, $10,000 to the Outdoor Industries Women's Coalition, and $5,000 to the Continental Divide Trail Alliance. Gore also sent more than 5,000 free specialized WINDSTOPPER® warm and fuzzy products to participating consumers as an additional thank you.

"It was heartening to see the outpouring of interest and response to the “Give a Warm Fuzzy” Web portal from consumers who care about the outdoors,” said Diane Davidson, market development for Gore. "Especially in today's economy, we are so pleased to be able to support these organizations that do such great work to maintain and encourage participation in the outdoors."
-more-

The “Give a Warm Fuzzy, Get a Warm Fuzzy” website not only connected consumers to the three partner charities but also educated consumers about the benefits of the WINDSTOPPER brand for making appropriate choices when selecting garments for winter. The campaign influenced the sale of thousands of products with Gore retail partners.

The mission of Big City Mountaineers (BCM) is to provide urban teenage youth in need with positive adult mentoring in a challenging, yet safe wilderness experience. The Continental Divide Trail Alliance has 3,000 members working to increase public involvement, volunteer commitment and private support on the trail. The vision of Outdoor Industries Women's Coalition is to bring more women into the outdoor industry.

"Gore's Give a Warm Fuzzy campaign has been a fun project to be a part of, and its donation will go a long way in enhancing the lives of at-risk teens and introducing them to the outdoors," said Mark Godley, executive director of the Big City Mountaineers. "We were able to activate our existing community to participate in the website and attract new supporters, who we hope will be a part of the Big City Mountaineers family for years to come."


ABOUT W. L. GORE & ASSOCIATES: Perhaps best known for its consumer products like GORE-TEX fabric and ELIXIR guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, and employs approximately 8000 associates in 45 facilities throughout the world. For more information about W. L. Gore & Associates, Inc. and GORE products, call 1-800-431-GORE or visit
www.gore-tex.com.

GORE, GORE-TEX, WINDSTOPPER and designs are trademarks of W. L. Gore & Associates, Inc. (c)2008 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com.
# # #

Related

Gore and REI Present Dressing for the Outdoors Women's Workshops

W.L. Gore & Associates, inventor of GORE-TEX® and WINDSTOPPER® fabrics, announces today it's teaming up with REI and many of their premiere outdoor partner brands to deliver a fun and informative Dressing for the Outdoors Workshop Series at twenty REI stores across the country ...read more

Gore Awards $30,000 to Modern Adventurers with Shipton-Tilman Grant

Surprisingly, six of the seven continents are not represented in this year's Shipton-Tilman team destinations. This should not be seen as a sign that there are no new challenges within those borders. Instead, the Asian focus stands as proof to the increased opportunities and ...read more

Gore Helps Runners Clearly Focus on "Experience More"

Addressing a runner's comfort, both real and perceived, for spring '09, W. L. Gore & Associates, the inventor of GORE-TEX® Products with the GUARANTEED TO KEEP YOU DRY® promise, is giving runners the technology they need for a strong performance and the best mental state by ...read more

Gore Helps Runners to Clearly Focus on Experiencing More for Spring 09

Addressing a runner's comfort, both real and perceived, for spring '09, W. L. Gore & Associates, the inventor of GORE-TEX® Products with the GUARANTEED TO KEEP YOU DRY® promise, is giving runners the technology they need for a strong performance and the best mental state by ...read more

Japan Gore-Tex Inc Becomes Wholly Subsidary of WL Gore and Associates

W. L. Gore & Associates (Gore), the makers of products sold under the GORE-TEX®, WINDSTOPPER®, GORE BIKE WEAR® and GORE RUNNING WEAR™ brands, and Japan Gore-Tex Inc. (JGI) are pleased to announce that JGI has become a wholly owned subsidiary of Gore.JGI was originally ...read more

Continental Divide Trail Alliance Honors W.L. Gore & Associates

(Outdoor Retailer Show, Salt Lake City) Continental Divide Trail Alliance (CDTA) honors W.L. Gore & Assoc., creator of famous GORE-TEX® fabrics and the world's leading manufacturer of fluoropolymer products, with its 2006 Corporate Award. The annual award recognizes a company ...read more

Making the Gore-Tex® Brand Fit for the Future

Elkton, Md. – December 1, 2006 - W. L. Gore & Associates, Inc. -- World renowned as a manufacturer of functional textiles, the American privately-owned enterprise W. L. Gore & Associates operates in a wide range of business areas. With its GORE-TEX® brand it is internationally ...read more

The Gore-Tex® Brand is Introducing a New Naming System

Elkton, Md. – December 1, 2006 – W. L. Gore & Associates, Inc. -- Gore has recently conducted several research studies which indicate overwhelming evidence that consumers trust the GORE-TEX® brand and actively look for it at retail. In recent years the market for protective ...read more

Gore and Burton to Design U.S. Snowboard Team's 2010 Olympic Outerwear

Burton today announced that it will once again provide the official snowboard outerwear for the U.S. Snowboarding Team at the Vancouver 2010 Olympics as it did for the Torino 2006 Olympics. In addition, Burton will build on its long-standing relationship with W. L. Gore & ...read more