Yakima Streamlines Dealer and Retailer Experience with New Options

Yakima introduces New Tower and Landing Pad, Reducing SKUs at Retail. RailGrab™ Tower Replaces Six Current Retail SKUs; Landing Pad 11™ Provides Solutions for a Wide Range of Current and Future Vehicles.
Author:
Updated:
Original:

Reinforcing its commitment to provide “sweet and easy” vehicle fit solutions for consumers and retailers, Yakima, an innovator in vehicle racks for boats, bikes, camping, winter sports gear, and cargo boxes has refined its multi-sport base system solutions, providing consumers new options for carrying bike, boat, snow and cargo products simultaneously. The RailGrab Tower replaces six SKUs, giving dealers a streamlined offering at retail, while providing consumers with a simple product that fits both flush and raised factory side rails. Integrating with Yakima's Control Tower, the Landing Pad 11 provides a sleek fit by attaching to factory hard-points which exist on many high-end vehicles currently on the market and are the future trend for many auto manufacturers. Both products will be unveiled at Outdoor Retailer Summer Market, August 8-11 in Salt Lake City, Utah, booth #32084, and will be available at retail beginning early 2009.

“These products facilitate easier selling and purchasing decisions,” said Mike Steck, senior director of customer marketing and sustainability for Yakima. “By reducing the SKU count and increasing the product functionality, we are giving retailers better choices, while enabling consumers to get outdoors quicker to the activities they love.”

- more -



RailGrab Tower
The RailGrab Tower replaces six current SKUs including the LowRider, Locking EZ Rider, LowRider Max and three claws. Consumers with both raised and flush side rails will now be able to fit their vehicles with a single tower. Currently, no other rack provider offers this option without using multiple SKUs. A configurable claw with an integrated tool adjustment raises and lowers the height of the tower to fit the side rail and anchor to the bar to preserve the setting.

Landing Pad 11
The Landing Pad 11 is a multi-fit base enhancing Yakima's ability to fit the numerous current and future vehicles with factory hard points. In addition, the Landing Pad 11 will also fit premium vehicles such as BMW, Mercedes, Range Rover and Saab not previously on Yakima's fit list. The Landing Pad 11 is easily installed, fitting directly to the factory hard points and integrating with the Control Tower for enhanced stability, durability and effortless removal when not in use.

About Yakima
Yakima is a world leader in the design and manufacture of destination hardware and gear management solutions. Committed to providing rack solutions for outdoor enthusiasts, Yakima's products include vehicle racks for bikes, boats and ski and snowboard gear and a line of cargo boxes and bags for a variety of needs. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.


###


Related

Yakima Launches www.yakimadealer.com; Enhanced B2B Website for Dealers

BEAVERTON, Ore. (January 17, 2008) – Reinforcing its commitment to establish a first class customer service experience, Yakima today unveiled www.Yakimadealer.com, its enhanced dealer website enabling retailers greater accessibility to check inventory, place orders and track ...read more

Yakima Revamps Cargo Category with New Solar Technology

Expanding upon its company-wide sustainability initiatives and Planet Payback program, Yakima, an innovator in vehicle racks for boats, bikes, camping, winter sports gear, and cargo boxes, will introduce the Yakima LoPro, a premium low profile SkyBox made of 80% recycled plastic ...read more

Yakima Rounds Out Bike Category with New Direct to Factory Fork Mount

Building upon the success of its re-designed bike hitch line, Yakima, an innovator in vehicle racks for boats, bikes, camping, winter sports gear, and cargo boxes, will introduce two new bike mounts for spring '09, including the ForkLift, its first fork mount product that fits ...read more

Yakima Expands Distribution Capacity with New Distribution Center

BEAVERTON, Ore. (May 3, 2007) – Yakima, an innovator in vehicle racks for boats, bikes, winter sports gear, home storage and cargo solutions, today announced the opening of a distribution center in Riverside, Calif., that will decrease delivery time by 50 percent for western ...read more

Yakima Partners With 3point5.com to Launch Retail Training Program

Dedicated to providing its retail partners with best in class customer service and retail training, Yakima, an innovator in vehicle racks for boats, bikes, camping, winter sports gear and cargo solutions, today announced its partnership with online retail training resource, ...read more

Yakima Signs on as Official Vehicle Rack Supplier to the National Ski

The National Ski Patrol (NSP) announced that it has entered a sponsorship agreement with Yakima, a leader in vehicle rack and top of car cargo solutions. Through the agreement Yakima becomes a partner and Official Supplier to the NSP.“Yakima has a great reputation as a premium, ...read more

Yakima Becomes Official Rack Sponsor of Tour De Georgia

BEAVERTON, ORE. (April 10, 2007) – Yakima, an innovator in vehicle rack solutions for boats, bikes, winter sports gear, home storage and cargo options, today announced its sponsorship of Tour de Georgia, North America's premier, professional cycling event and rolling festival ...read more

Yakima Gives Colorado Travelers Smart Options for Carrying Gear

PORTLAND, ORE. (November 18, 2010) – With Americans downsizing to smaller cars, Colorado travelers hitting the road for Thanksgiving or taking their first trip to the slopes face new challenges on where to put luggage, family and gear. Yakima (www.yakima.com/colorado), known ...read more

Yakima Announces First U.S. Distributor Relationship with QBP

Expanding on its promise to deliver the best products in the most effective manner, Yakima today announced its first partnership with a U.S. distributor, Quality Bicycle Products (QBP), located in Bloomington, Minn. This partnership enables Yakima's specialty retail accounts to ...read more