Panoptx Eyewear Launches New Logo, New Models, New Technology

7EYE by Panoptx to Debut for Outdoor Enthusiasts in January 2008

Panoptx, a leader in high performance eyewear for outdoor, boating, fishing, general sports and snowsports enthusiasts announced today that, effective January 2008, it will launch a new logo, a stylized numeral 7 tied to a new brand 7EYE. Along with the new name comes an emphasis on targeting the next generation of consumers looking for performance combined with style that easily transitions from the rigors of outdoor activity to stylish everyday use. Products bearing the new logo will be available at retail beginning this January.

Panoptx' proprietary eyecup technology is ideally suited to outdoor pursuits because it provides a complete shield from harmful glare and irritants with foam-lined vents. The alternative option, an EVA foam air dam, eliminates 75% of wind and glare, conditions consumers frequently encounter when outdoors.

Explaining the rationale behind the new name, Panoptx President and CEO Bob Hall noted, “We wanted a name with instant recognition, a logo that would stand out, a domain name that people could spell, a name with youthful energy and attitude. We found that combination with the logo and brand.” To the question, “Why 7?,” Hall replied , “At 7EYE, we create eyewear that helps consumers see all seven colors in the spectrum of visible light. By helping people see the world in all its colors, we give them the freedom to do whatever they want to do better and in greater comfort. We loved the 7EYE logo the moment we saw it,” Hall added.

Most models will bear familiar names and fits to help retailers through the transition, including the Bora, Churada and Whirlwind in the SPF (Seal Protection Factor) 100 collection, and the Taku, Zephyr, Vortex and Gale in the SPF75 series. SPF100 provides 100% protection with the patented Orbital Sealâ„¢ eyecup and SPF75 delivers 75% coverage through an EVA foam air dam. MSRP's for the collections run from $125 to $250 for SPF100 styles and from $75 to $175 for SPF75 styles. Polarized, photochromic and color-enhancing lenses are available in any frame style and prices vary depending on lens choice.

The first Panoptx frames bearing the 7EYE logo are already being introduced as Seven Eye by Panoptx Limited Edition III series to the motorcycle market, where Panoptx is a leading brand. “The reception by dealers and consumers in this market has been exceptional, indicating that the future looks bright for 7EYE,” continued Hall.

“The introduction of 7EYE is the beginning of a new platform for product development,” notes Hall. “We have new eyecup technology and new frame designs due to roll out in 2008 that will clearly separate us in a very competitive market from the wanna-bes. We are creating a solid foundation for brand expansion and sales growth, and with new styles and new technology in the pipeline, 7EYE by Panoptx will fuel that growth.”

About 7EYE by Panoptx
Established in 1997, Panoptx developed the technology that combines the protection and performance benefits of goggles with the style of sunglasses. Today, 7EYE by Panoptx, formerly known as Panoptx, designs and manufactures superior eyewear that offers the highest level of protection and comfort, whether for sports enthusiasts or people with Dysfunctional Tear Syndrome symptoms. Complete with filtered vents, durable anti-fog coating and a patented removable Orbital Sealâ„¢ eyecup, 7EYE by Panoptx eyewear helps protect your eyes when they are most vulnerable. Its full lineup of lenses provides 100% UV protection and most frames are available in prescription. Panoptx are sold through Harley-Davidson dealers and specialty optical, sport and tactical channels. For more information, please visit the Panoptx Web site at
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