Ryders Eyewear Unveils New Logo - SNEWS

Ryders Eyewear Unveils New Logo

25th Anniversary brings new brand identity
Author:
Updated:
Original:

NORTH VANCOUVER, Canada (January 6, 2011) – Ryders Eyewear, the premier manufacturer of high-performance and affordable eyewear, today unveiled a new brand logo and a revolutionized brand identity that will kick-start the festivities of their 25-year anniversary.

The new brand logo has been designed to reflect the fresh personality of the brand's innovation. Within this new brand logo icon is a subtle “R” that appears to be moving or rotating, representing Ryder's support of human-powered sports. The icon consists of three separate components, representing the three equally integral considerations when designing sport performance eyewear:

1)The Sport/Activity the glasses are designed for
2)The Conditions the glasses are intended to be used in (e.g. light, weather and location)
3)The Style - because the eyes are the focal point of a person and style is an important confidence builder which aids performance

"The three pieces come together to form a solid, dynamic and protective shape, representing the overarching role of sport eyewear, which is protection. Said Marketing Director Tara Wilkinson, “A tremendous amount of thought went into the design of our icon, as internally we see the icon as a representation of the guiding principles we use to design our eyewear: sport-specific, environment-specific and stylish. Our new logo is confident, bold and unique.”

The new logo will replace the original logo, which served Ryders Eyewear to develop grassroots support in an industry dominated by global giants for the past 25 years. Wilkinson added, “Our new branding is just the icing on what consumer and dealers will see. Our new downhill and free ride mountain bike goggles are seriously ground-breaking, and we are introducing over 20 entirely new sunglass styles, each loaded with performance features and designed specifically for bike, run and outdoor. We can't wait for spring!”

For more information on Ryders, please visit www.ryderseyewear.com

About Ryders Eyewear:
Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, winter sports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Devon Sibole at Outside PR, devon@outsidepr.com or 415.561.6267.

###

Related

Ryders Eyewear Unveils New Website

NORTH VANCOUVER, Canada (Aug 10, 2011) – Ryders Eyewear, the premier manufacturer of high-performance eyewear, today announced the launch of their new website at www.ryderseyewear.com, that reflects the fresh look of a company 25 years young.Designed to tell the Ryders Eyewear ...read more

Ryders Eyewear Selects OutsidePR

NORTH VANCOUVER, Canada-Looking to bring new life, a heavy dose of experience and enthusiasm to the Ryders Eyewear PR program, Ryders Eyewear has selected OutsidePR as the company's new agency of record. “I jumped for joy* when we made the decision to select OutsidePR.” said ...read more

Ryders Eyewear Welcomes New Marketing Hire

NEWS RELEASE Contact: Devon Sibole Devon@OutsidePR.com415.561.6267Ryders Eyewear Welcomes New Marketing HireJoe Schwartz Joins as New Brand Strategist NORTH VANCOUVER, Canada (June 17, 2011) – Ryders Eyewear, the premier manufacturer of high-performance and affordable eyewear, ...read more

Ryders Eyewear Announces New Downhill Goggle Line

NORTH VANCOUVER, Canada (Sept 9, 2010) – Ryders Eyewear, the premier manufacturer of high-performance affordable eyewear, today introduced the new Shore and Banger, which comprise a revolutionary new line of downhill bike goggles.The Shore and the Banger were designed to meet ...read more

Ryders Celebrates Homecoming of Company Founder

NORTH VANCOUVER, Canada– Ryders Eyewear, premier designers of performance eyewear for bike, run and outdoor, today announced that company founder Brent Martin will return as a Brand Ambassador and the Canadian Sales Manager effective February 2011.Brent Martin's return to Ryder ...read more

Ryders Eyewear Announces New Snow Goggle Line

Ryders Eyewear, the premier manufacturer of high-performance and affordable eyewear, today announced their new goggle line for 2011.Building upon premium lens technology and optics, Ryders' revamp of the snow line includes an array of new features, including polarized lens ...read more

Ryders Eyewear Announces New Spring Line

NORTH VANCOUVER, Canada–Ryders Eyewear, the premier designers of performance eyewear for bike, run and outdoor, today announced 25 new styles for the Spring 2011 collection. These 25 new styles are not only a reflection of the company's continued growth and success but also ...read more

Ryders Eyewear New Executive Hire

NORTH VANCOUVER, Canada (July 9th, 2010) – Ryders Eyewear, the premier manufacturer of high-performance and affordable eyewear, today announced that Tara Wilkinson has joined the team as the new Director of Marketing.As the new Director of Marketing for Ryders Eyewear, Tara is ...read more

Ryders Eyewear Announces New Spring/Summer Line

NORTH VANCOUVER, Canada– Ryders Eyewear, the premier manufacturer of high-performance and affordable eyewear, today announced twenty-one new styles for the fresh Spring/Summer 2010 collection. The new styles build upon premium lens technology, cutting-edge customizable fit ...read more