Ryders Eyewear Unveils New Website

A Fresh Look for a 25th Anniversary

NORTH VANCOUVER, Canada (Aug 10, 2011) – Ryders Eyewear, the premier manufacturer of high-performance eyewear, today announced the launch of their new website at www.ryderseyewear.com, that reflects the fresh look of a company 25 years young.

Designed to tell the Ryders Eyewear story and the company's core beliefs, the new website details the brand's history and culture and maps out its direction with an increased focus on technology, highlighting the commitment to designing great sunglasses and goggles for bike, run and the outdoor lifestyle.

The new website is substantially more content rich, with unique content and functionality for each user group (consumers, dealers and media), built-in social media features and a new ecommerce catalogue.

Notable site features include a sunglass selector tool, an online catalogue and e-commerce store, and a community section with a vibrant blog, image gallery, athlete profile pages and an event listing. Dealers will benefit from a comprehensive resource centre that includes POP materials, catalogs, logos, etc.

The site was developed with the team at Bare Advertising & Communications whose experience helped build a site that is strategically goal-focused and built with the right tools to efficiently manage the site on an ongoing basis.

Stated Director of Marketing Tara Wilkinson, “Our new website enables us to connect with our customers online in a much more powerful way, which takes our customer service to another level. It is also a much truer reflection of who we are and what we stand for. The momentum is really building for us on many fronts and the web is a big part of that. It's exciting.”

The website revamp follows on the heels of the new brand identity and logo which launched earlier this year.

For more information on Ryders Eyewear, please visit www.ryderseyewear.com

About Ryders Eyewear:
Based in adrenaline sport mecca North Vancouver, British Columbia, Ryders Eyewear puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is the leading provider of quality performance eyewear at an amazing value in the biking, winter sports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Devon Sibole at devon@outsidepr.com or 415.561.6267.


Ryders Eyewear Unveils New Logo

NORTH VANCOUVER, Canada (January 6, 2011) – Ryders Eyewear, the premier manufacturer of high-performance and affordable eyewear, today unveiled a new brand logo and a revolutionized brand identity that will kick-start the festivities of their 25-year anniversary.The new brand ...read more

Ryders Eyewear Celebrates 25 Totally Bitchin’ Years

NORTH VANCOUVER, Canada (July 21, 2011) – Ryders Eyewear, the premier manufacturer of high-performance and affordable eyewear, today announced two unique events to take place at the Outdoor Retailer Summer Market, highlighting the brand's 25th anniversary. On Thursday, August ...read more

Ryders Eyewear Expands Team with New Hire

NORTH VANCOUVER, Canada (Sept. 12, 2011) – Ryders Eyewear, the premier manufacturer of affordable, high-performance eyewear, is excited to announce that Roy Williams has joined the Vancouver-based eyewear team as the new Buyer and Product Developer.With over a decade of ...read more

Ryders Eyewear Welcomes New Marketing Hire

NEWS RELEASE Contact: Devon Sibole Devon@OutsidePR.com415.561.6267Ryders Eyewear Welcomes New Marketing HireJoe Schwartz Joins as New Brand Strategist NORTH VANCOUVER, Canada (June 17, 2011) – Ryders Eyewear, the premier manufacturer of high-performance and affordable eyewear, ...read more

Ryders Eyewear Selects OutsidePR

NORTH VANCOUVER, Canada-Looking to bring new life, a heavy dose of experience and enthusiasm to the Ryders Eyewear PR program, Ryders Eyewear has selected OutsidePR as the company's new agency of record. “I jumped for joy* when we made the decision to select OutsidePR.” said ...read more

Ryders Celebrates Homecoming of Company Founder

NORTH VANCOUVER, Canada– Ryders Eyewear, premier designers of performance eyewear for bike, run and outdoor, today announced that company founder Brent Martin will return as a Brand Ambassador and the Canadian Sales Manager effective February 2011.Brent Martin's return to Ryder ...read more

Ryders Eyewear Hires New Marketing Coordinator

NORTH VANCOUVER, Canada – Ryders Eyewear has a new woman on the team. And, besides bringing an outdoor industry background and fresh ideas to the value-priced eyewear manufacturer, she brings a love for climbing, kayaking, backcountry skiing, surfing and Latin American culture ...read more

Ryders Eyewear New Executive Hire

NORTH VANCOUVER, Canada (July 9th, 2010) – Ryders Eyewear, the premier manufacturer of high-performance and affordable eyewear, today announced that Tara Wilkinson has joined the team as the new Director of Marketing.As the new Director of Marketing for Ryders Eyewear, Tara is ...read more

Ryders Eyewear Announces New Spring/Summer Line

NORTH VANCOUVER, Canada– Ryders Eyewear, the premier manufacturer of high-performance and affordable eyewear, today announced twenty-one new styles for the fresh Spring/Summer 2010 collection. The new styles build upon premium lens technology, cutting-edge customizable fit ...read more