Ryders Eyewear Celebrates 25 Totally Bitchin’ Years

Fast Athletes and Loud Neon to Enhance Outdoor Retailer Summer Market
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NORTH VANCOUVER, Canada (July 21, 2011) – Ryders Eyewear, the premier manufacturer of high-performance and affordable eyewear, today announced two unique events to take place at the Outdoor Retailer Summer Market, highlighting the brand's 25th anniversary.


On Thursday, August 4th, world-famous ultra runner Karl Meltzer will be signing autographs at Ryders booth #34615. All existing and prospective dealers are encouraged to stop by to chat with ‘Speedgoat Karl' from 2-4 pm, or until happy hour starts. Because runners drink beer, too.


On Friday, August 5th, the Ryders booth will be getting loud with an 80's retro party from 3:45-5:45 at their booth. The theme of the party, “Totally Bitchin' Since 1986” is a fitting choice for a company born in the era of neon and mullets. Party-goers will be able to enjoy birthday cake and microbrews while they check out the new eyewear styles that will be on display.


The 25th anniversary year has been a busy one for Ryders Eyewear. After a 5-year hiatus, the company's founder and first Canadian Mountain Bike Champion, Brent Martin, returned to the executive team, inspiring a rejuvenated focus on the brand's roots. This momentum helped the business navigate a massive rebrand, including the launch of a new logo, website and e-commerce site. In a few short months, over 25 new styles have been introduced to the market, while retro bike races and sponsored events have filled Ryders' calendar.


For more information on Ryders Eyewear and the 25th anniversary, please visit www.ryderseyewear.com


About Ryders Eyewear:
Based in adrenaline sport mecca North Vancouver, British Columbia, Ryders puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is the leading provider of quality performance eyewear at an amazing value in the run, bike, winter sports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Devon Sibole at devon@outsidepr.com or 415.561.6267.

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