Ryders Eyewear Selects OutsidePR

New Agency of Record Brings Experience, Passion and Results to Sunglass Company

NORTH VANCOUVER, Canada-Looking to bring new life, a heavy dose of experience and enthusiasm to the Ryders Eyewear PR program, Ryders Eyewear has selected OutsidePR as the company's new agency of record.

“I jumped for joy* when we made the decision to select OutsidePR.” said Ryders Brand Specialist Chris Strome. “They actively sought out our business, and after a thorough agency review, we were convinced that they are the best agency to represent us.”

With their motto “Ride For Real,” Ryders Eyewear, producers of quality, wallet-friendly performance and lifestyle sunglasses, is just as adamant about the outdoors as they are about their lines of sunglasses. And Outside PR's team, led by Gordon Wright, knows that.

“Ryders is simply a core brand that makes outstanding eyewear,” said Wright. “The company is all about performing at your best while having fun. We have used their products in our own outdoor adventures, have been consistently impressed with their product, and are totally thrilled to represent them.”

Tagged with the tasks of building brand awareness through everything from consumer relations to events, OutsidePR brings a wealth of industry experience to Ryders Eyewear. Representing outstanding brands like Vancouver-based Sugoi, GU, GoLite and Road ID, OutsidePR is a leading public relations agency based in San Francisco.

”What impressed us about OutsidePR,' said Strome, “Was not just their deep knowledge of core media, but their unusual successes in large consumer media. With their help, we anticipate developing an even greater market share in eyewear in the U.S. and continuing our Canadian sales strengths.”

About Ryders Eyewear:
Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, wintersports, motorsports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Devon Sibole at Outside PR, devon@outsidepr.com or 415.561.6267.

About OutsidePR
OutsidePR was formed in San Francisco in 1995 and currently conducts media relations and marketing services for such clients as GoLite, the Gore-Tex® TransRockies Run, SUGOI Performance Apparel and GU Energy. To learn more about OutsidePR, please visit www.Outsidepr.com

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