Yakima Launches Campaign Helping Consumers Overcome "Rack Envy"

Leading Vehicle Rack Manufacturer Incorporates Campaign Across Website, Consumer Catalog, Print Advertising and Field Marketing Tour

In a continued effort to enable consumers to streamline their packing for outdoor adventures, Yakima, an innovator in vehicle racks for boats, bikes, winter sports gear, camping, cargo and trailer solutions, today launched a national marketing campaign focused on overcoming “Rack Envy.” Developed in partnership with creative agency Stick and Move of Philadelphia (www.stickandmove.com), the campaign embraces the notion that “rack envy” is a burden that affects consumers using cumbersome and substandard methods to transport gear. The campaign will be integrated through a revamped website (www.yakima.com), a consumer catalog, national print advertising and a field marketing tour beginning this month.

“If you can relate to the envious feeling of driving down the road next to a vehicle with outdoor toys that are well-organized and securely attached, then you know about ‘Rack Envy,' ” said Mike Steck, senior director for customer marketing and sustainability. “If you are using the backseat of your car or a substandard rack product, then you are experiencing a bad case of ‘Rack Envy' and this should not be the case. New innovative products like our ForkLift, QuickBack and SkyBox LoPro give consumers an easy solution for organizing their gear combating this common condition.”

The redesigned Yakima website features new educational tools such as basic rack tutorials, video product demonstrations and a quiz that helps consumers recognize if they “suffer from Rack Envy.” The updated product catalog includes: new tools to “demystify the rack experience” featuring product feature and benefit call-out sections; four steps to choosing a rack; advanced comparison charts; a camping specific section outlining the best options for camping trips; and actual “real fake customers” that communicate the benefits of the products in an entertaining way.

The print initiative will be seen in Backpacker, Bicycling, Canoe & Kayak, National Geographic Adventurer, Outside, and Paddler beginning this month. Yakima's field marketing program, the Road Warrior Tour presented by Subaru, will be present at outdoor and retailer events around the country reinforcing the campaign message. The Road Warriors will attend over 50 consumer events in the next 10 months (www.yakima.com/go-mighty/road-warriors.aspx).

About Yakima
Yakima is a world leader in the design and manufacture of destination hardware and gear management solutions. Yakima's products include: vehicle racks for bikes, boats, ski equipment and gear, a line of cargo boxes and bags for a variety of needs, as well as high performance multi-sport trailers. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.



Yakima Unveils "Coach" Campaign This Week

YAKIMA UNVEILS “COACH” CAMPAIGN THIS WEEKCoach Mascot Becomes Voice of Yakima Website, Catalog and Ad CampaignBEAVERTON, Ore. (March 6, 2007) – Yakima, an innovator in vehicle rack solutions for boats, bikes, winter sports gear, home storage and cargo options, today ...read more

Yakima Signs on as Official Vehicle Rack Supplier to the National Ski

The National Ski Patrol (NSP) announced that it has entered a sponsorship agreement with Yakima, a leader in vehicle rack and top of car cargo solutions. Through the agreement Yakima becomes a partner and Official Supplier to the NSP.“Yakima has a great reputation as a premium, ...read more

Yakima Becomes Official Rack Sponsor of Tour De Georgia

BEAVERTON, ORE. (April 10, 2007) – Yakima, an innovator in vehicle rack solutions for boats, bikes, winter sports gear, home storage and cargo options, today announced its sponsorship of Tour de Georgia, North America's premier, professional cycling event and rolling festival ...read more

Yakima Racks to Presidential Candidates: "We Want Three Day Weekend"

Taking advantage of an energetic political environment, Yakima, a leading vehicle rack innovator in the outdoor industry, today is appealing to presidential candidates and business leaders with “Make Monday the New Sunday,” a national marketing campaign, created by Yakima's ...read more

Yakima Honored with Subaru of America "Supplier Excellence Award"

Yakima, an innovator in vehicle racks for boats, bikes, camping, winter sports gear and cargo solutions, has been recognized by Subaru of America with its 2008 Subaru “Supplier Excellence Award,” for overall excellence in product development, marketing, quality, sourcing, supply, ...read more

Yakima Partners with LAF on Livestrong(TM) Endcaps for Car Racks

BEAVERTON, Ore. (June 21, 2007)- Coinciding with this year's Tour de France, Yakima, innovator in vehicle racks for boats, bikes and winter sports gear, and cargo boxes, has partnered with the Lance Armstrong Foundation (LAF) to create LIVESTRONGâ„¢ endcaps for consumers looking ...read more

Yakima Vehicle Racks Names New Eastern Regional Sales Director

BEAVERTON, Ore. (August 25, 2008) – Reinforcing its commitment to provide first-class customer service, Yakima, manufacturer of vehicle rack solutions for boats, bikes, camping, winter sports gear, and cargo options, today hired Dan LeRose as regional sales director for the ...read more

Yakima Rounds Out Bike Category with New Direct to Factory Fork Mount

Building upon the success of its re-designed bike hitch line, Yakima, an innovator in vehicle racks for boats, bikes, camping, winter sports gear, and cargo boxes, will introduce two new bike mounts for spring '09, including the ForkLift, its first fork mount product that fits ...read more

Yakima Becomes the Official Vehicle Rack of Copper and Winter Park

(BEAVERTON, Ore.) -- Yakima (www.yakima.com), an innovator in vehicle racks for boats, bikes, camping and winter sports gear, today announced marketing partnerships for the upcoming winter and spring/summer seasons with Colorado's Front Range destinations, Copper Mountain ...read more