SmartWool Declares October National Sock Month


 Unveils Nationwide Retail Socktober Program

September 23, 2013 (Steamboat Springs, Colo.) – SmartWool, the category leader in outdoor and snowsports socks, has declared October as National Sock Month and will launch a month-long retail engagement campaign known as Socktober.

“In declaring October National Sock Month and introducing Socktober, we challenged the team to leverage all channels in a coordinated effort to drive excitement at retail,” says Mark Satkiewicz, SmartWool’s president. “The result is that our rep force is totally aligned; our media dollars are targeted around hundreds of doors and our social audience is engaged.”

On October 1st, SmartWool’s inaugural Socktober promotion kicks off at participating retailers nationwide and takes design cues from ’80s hair metal artwork. Participating dealers will be ‘socked’ – ie: completely surprised – with boxes of socks and Socktober-specific promotional programs. Additional retailers, as well as random fans and followers, will be ‘socked’ throughout the month. SmartWool will also initiate a month-long advertising campaign based on the consumer profiles of participating merchants.

“More than ever, consumers are seeking out a meaningful purchase dialogue,” says Carol Davidson, Smartwool’s vice president of marketing. “Our goal with Socktober is to not only facilitate this discussion, but to also place our retail partners at the center of it – inviting our audience to become their customer.”

Consumer outreach will drive traffic to a specific Socktober URL, directing users to a participating Socktober dealer landing page, a Socktober playlist by the Spotify music service, as well as a Facebook sweepstakes portal. SmartWool will also reward the stand out rock-themed tweets, Instagram photos, and Facebook posts with socks, Socktober guitar picks, and other promotional items.

Follow or interact with SmartWool’s Socktober initiative at or #Socktober.

ABOUT SMARTWOOL: Based in Steamboat Springs, CO, SmartWool® is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool® products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool’s award-winning website: SmartWool LLC is a wholly owned subsidiary of VF Corporation.

For event and company updates visit us on Facebook: on twitter: or Instagram:


SmartWool and Kid President Partner in Support of Socktober

On October 4, 2013 exactly one year since releasing his first video on YouTube, internet sensation, Kid President (10-year-old Robby Novak) joined SmartWool in declaring the month of October, Socktober. Simultaneously SmartWool announced the partnership with Kid President via its more

SmartWool To Join VF Outdoor Canada in 2015

Effective January 1, 2015, SmartWool LLC – a wholly owned subsidiary of VF Corporation (NYSE: VFC) – will begin operating in Canada through VF Corp’s Canadian platform, VF Outdoor Canada. SmartWool will join The North Face, Vans, Reef and Jansport to take advantage of the more

SmartWool Announces Fan Field Tester Athlete Roster - Named Official Sock of Teton Gravity Research

Less than a year afterlaunching its community-driven ambassador initiative, the Fan Field Tester program, SmartWool is adding elite athletes to its roster. “Fan Field Tester has been a homerun,” says SmartWool president, Mark Satkiewicz. “We have engaged the most passionate part more

SmartWool Makes Immediate Contribution to Colorado Flood Relief Effort

SmartWool’s president, Mark Satkiewicz, announced in a memo to staff this morning that the company would immediately contribute toward the flood relief efforts underway in and around Boulder, CO, where the company’s design center is based. Specifically, SmartWool will donate more

New Belgium Brewing Toasts PeopleForBikes in Honor of National Bike Month

Boulder, Colo.— The smiling logo of national bicycling movement PeopleForBikes is found hugging every bottle of New Belgium Fat Tire and Ranger IPA, nationwide through the end of May. PeopleForBikes is a non-profit organization that is on a mission to unite millions of voices to more

PeopleForBikes and Volkswagen of America Unveil “Roll Together” Campaign to Kick Off National Bike Month

Boulder, Colo.— National bicycling movement PeopleForBikes, with the support of Volkswagen of America, unveiled its “Roll Together” campaign today, the first day of National Bike Month. The Roll Together campaign asks both bicyclists and drivers to make a promise to ”roll more

Outdoor Product Sales Flat Again in October

For more information contact: Kate Fielder Starview Strategies Julie Arnett The SportsOneSource Group Outdoor Product Sales Flat Again in OctoberAnniversary Effect of Superstorm Sandy Holds Hardgoods more


Cairn Opens the Box to October Adventures-The Experience Gets Sweeter

Cairn Opens the Box to October Adventures The Experience Gets Sweeter with the New Adventure Upgrade Giveaway Bend, Oregon (October 28, 2015): Cairn™ (, the first-to-market outdoor subscription box service, reveals their October box contents including a more

American Made Crest Final

American Made Outdoor Gear Award nears October 31 deadline for entries

ARCATA, CALIFORNIA, (October 1, 2014) – As the October 31 deadline approaches, Outdoor industry brands have only 31 days to submit entries for the 2015 American Made Outdoor Gear Award (AMOGA). Designed for companies with a commitment to American manufacturing and sourcing, the more