SmartWool and Kid President Partner in Support of Socktober

Author:
Updated:
Original:

On October 4, 2013 exactly one year since releasing his first video on YouTube, internet sensation, Kid President (10-year-old Robby Novak) joined SmartWool in declaring the month of October, Socktober. Simultaneously SmartWool announced the partnership with Kid President via its social media channels, just days after declaring October National Sock Month and launching the first-ever Socktober retail campaign at hundreds of stores nationwide. The two entities are now combining forces with the goal of engagingone million Americans to help the homeless during the month of October.

“We’re encouraging people to start with socks…the time to be awesome is now,” says Kid President, via his official Socktober YouTube video. Kid President has produced 47 videos over the past year, many including notable celebrities and entertainers such as Nicholas Cage, Beyoncé, Rainn Wilson, Josh Groban, Jennifer Hudson, Emma Stone, and Mackelmore. The videos, produced by L.A.-based production house, SoulPancake, have garnered over 55 million views and a global following. Kid President has also featured President Barack Obama in two videos and visited President Obama in the White House in early April 2013. On August 28, 2013, Kid President spoke alongside former Presidents Bill Clinton and Jimmy Carter, as well as Oprah Winfrey, Jamie Foxx, and the Rev. Al Sharpton, at the 50th anniversary of the March on Washington commemorating Martin Luther King Jr.’s famous “Dream” speech.

“Kid President is a remarkable force for good,” says SmartWool president, Mark Satkiewicz. “SmartWool’s history of advocacy aligns perfectly with Kid President’s goals for Socktober and we’re grateful to be involved.”

In support of Kid President’s mission, and on behalf of its 300+ participating Socktober dealers, SmartWool will be donating 3,000 pairs of socks to homeless shelters around the country while encouraging Socktober dealers to solicit sock donations for local outreach organizations.

Participate in Socktober through the following links:

Socktober retailers – http://www.smartwool.com/rockoutwithyoursocksout

Kid President – http://kidpresident.com/

SoulPancake – http://soulpancake.com/socktober/

SmartWool – https://www.facebook.com/smartwool & https://twitter.com/smartwool

Hashtag: #Socktober

ABOUT KID PRESIDENT

Kid President, the self-appointed voice of a generation, is on a mission to make grown-ups less boring. He lives by the philosophy “if it doesn’t make the world better – don’t do it.” Encouraging others to spread joy and take positive action, Kid President is giving the world a reason to dance. http://kidpresident.com/

ABOUT SOULPANCAKE

SoulPancake is a new media company, founded by Rainn Wilson, encouraging people to explore Life’s Big Questions and what it means to be human. Our brain batter of art, culture, science, philosophy, spirituality, and humor is designed to get people talking, sharing, and engaging with this crazy, exciting, creative journey that is life. Stuff that in your brain hole! http://soulpancake.com/

ABOUT SMARTWOOL:Based in Steamboat Springs, CO, SmartWool® is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool® products are created to get the most out of the inherent benefits of Merino fiber while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool’s award-winning website: www.SmartWool.com. SmartWool LLC is a wholly owned subsidiary of VF Corporation.

For event and company updates visit us on Facebook: http://www.facebook.com/smartwool

Related

SmartWool Declares October National Sock Month

Unveils Nationwide Retail Socktober Program September 23, 2013 (Steamboat Springs, Colo.) – SmartWool, the category leader in outdoor and snowsports socks, has declared October as National Sock Month and will launch a month-long retail engagement campaign known as Socktober. “In ...read more

SmartWool To Join VF Outdoor Canada in 2015

Effective January 1, 2015, SmartWool LLC – a wholly owned subsidiary of VF Corporation (NYSE: VFC) – will begin operating in Canada through VF Corp’s Canadian platform, VF Outdoor Canada. SmartWool will join The North Face, Vans, Reef and Jansport to take advantage of the ...read more

SmartWool Makes Immediate Contribution to Colorado Flood Relief Effort

SmartWool’s president, Mark Satkiewicz, announced in a memo to staff this morning that the company would immediately contribute toward the flood relief efforts underway in and around Boulder, CO, where the company’s design center is based. Specifically, SmartWool will donate ...read more

SmartWool Announces Fan Field Tester Athlete Roster - Named Official Sock of Teton Gravity Research

Less than a year afterlaunching its community-driven ambassador initiative, the Fan Field Tester program, SmartWool is adding elite athletes to its roster. “Fan Field Tester has been a homerun,” says SmartWool president, Mark Satkiewicz. “We have engaged the most passionate part ...read more

Screen Shot 2016-07-27 at 3.07.48 PM

Osprey Packs Partners with Gear Cuts to Support Expanding Video Catalog

Durango, CO (August 1, 2016) - Osprey Packs, a brand synonymous with the Outdoor Industry, has recently enlisted Gear Cuts to produce a number of product videos. Osprey is dedicated to improving the online experience for all of their loyal customers, and as such, has expanded ...read more

BestPlaceslogo_13

SmartWool Named to Outside Magazine’s Best Places To Work List for Sixth Consecutive Year

Steamboat Springs, Colo – For the sixth consecutive year, SmartWool LLC is listed as one of Outside Magazine’s top 100 “Best Places to Work” in the United States. “Being named to this list six years in a row is an amazing honor,” says Mark Satkiewicz, president of SmartWool. ...read more

SmartWool Puts An Ear to the Cloud With Channel Signal

Park City, Utah – April 14, 2014: SmartWool LLC, the Steamboat Springs, CO, based manufacturer and category leader of performance merino socks, apparel and accessories, has named Channel Signal its agency of record regarding online conversation and sentiment monitoring. SmartWool ...read more

*

Smartwool Announces Changes to North America Wholesale Region

Dane Howell, new Vice President of North America Wholesale Sales and Marketing Waypoint Outdoor to take over Northwest region for Smartwool  STEAMBOAT SPRINGS, Colo. (October 21, 2015) — Smartwool, the leading run, snow and active lifestyle Merino sock and apparel company, is ...read more

Darn Tough Vermont Logo

Darn Tough Vermont Appoints Mark Yardley Vice President of Sales

Northfield, Vt. (April 27, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, is excited to announce Mark Yardley has joined the brand as Vice President of Sales. Yardley joins Darn Tough from W.L ...read more