SmartWool Puts An Ear to the Cloud With Channel Signal - SNEWS

SmartWool Puts An Ear to the Cloud With Channel Signal


Park City, Utah – April 14, 2014: SmartWool LLC, the Steamboat Springs, CO, based manufacturer and category leader of performance merino socks, apparel and accessories, has named Channel Signal its agency of record regarding online conversation and sentiment monitoring. SmartWool will utilize information gleaned by Channel Signal about the brand, its events and products to develop focused content and conversations within the active mountain lifestyle category.

“What we have found in Channel Signal is a focused and strategic reporting partner,” says Carol Davidson, SmartWool’s Global Vice President of Marketing. “In a multi-screen world, a credible social listening platform is integral to serving our fans and brand advocates. Channel Signal’s unbiased, outside insights have proven to be extremely valuable.”

Channel Signal collects, filters and reports on consumer product experiences and opinions that are critical to brands, retailers, event organizers, associations and analysts. Channel Signal analyzes data and generates custom reporting tools from more than 10 major social media sites.

Paul Kirwin

(435) 640-5933


ABOUT SMARTWOOL: Based in Steamboat Springs, CO, SmartWool is a 20-year-old apparel brand whose apparel products are inspired by living and playing in the mountains. All SmartWool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of SmartWool products or to find a dealer near you, please log onto SmartWool LLC is a wholly owned subsidiary of VF Corporation. For event and company updates visit us on Facebook: or twitter: