Park City, Utah –May 7, 2014: Hydro Flask, the Bend, OR-based manufacturer of double-wall, stainless steel water bottles and flasks, has brought on Channel Signal to analyze and report monthly on consumer-generated reviews of Hydro Flask products.
After collecting the reviews from Hydro Flask’s own site and the sites of the company’s key e-commerce partners, Channel Signal’s algorithm sorts and tags the reviews, assigning sentiment to each one. Channel Signal analysts then break down and report on the positive and negative trends with regard to product performance.
“80% of all buying decisions are heavily influenced by product reviews”, says Lucas Alberg, Hydro Flask’s Marketing Manager. “That means you have to be listening if you want to find out what’s working and what isn’t. We’re looking forward to incorporating the Channel Signal findings in sales and product development”.
“Of all the talk that Channel Signal monitors on the web, the conversations around consumer-generated product reviews are some of the most important in terms of sales”, says Channel Signal CEO, Paul Kirwin. “Fellow consumers who’ve purchased and experienced a brand’s product are considered the most credible source of new product intelligence to potential consumers, by a huge margin. ”
Channel Signal collects, filters and reports on consumer product experiences and opinions that are critical to brands, retailers, event organizers, associations and analysts. Channel Signal analyzes data and generates custom reporting tools from more than 10 major social media sites.
About Hydro Flask
Hotter. Colder. Longer.
Hydro Flask® began in the summer of 2009, in beautiful Bend, Oregon with the mission to save the world from lukewarm beverages. Using only high-quality, 18/8 stainless steel, Hydro Flask delivers what people on the go have been looking for: a durable, insulated flask that keeps hots hot and colds cold. Each flask incorporates double wall vacuum insulation, BPA-free materials, food grade stainless steel, a range of fun, bold colors and a lifetime warranty. Hydro Flasks are both reusable and recyclable.
Additionally, Hydro Flask believes that great flasks and great causes go hand in hand, and through its charitable arm, 5% Back, offers a program that allows consumers to allocate a portion of the net profit from their flask purchase to a charity of their choice. For more about Hydro Flask’s charitable mission and commitment to making a difference in the community, visit 5% Back.
Note to Reporters: For high-resolution images of Hydro Flask products, please visit our online media library at:http://s3.amazonaws.com/hydroflask/media/hf-media-library/index.html
CONTACT: Hydro Flask