Hydro Flask Bolsters Senior Leadership Team and Advisory Board with Industry Vets

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Bend, ORHydro Flask—the award-winning leader in high-performance, insulated stainless steel flasks—has announced two senior leadership members and one new Advisory Board member. Dennis Conner has joined as the company’s new Vice President of Operations starting October 13th, Rocco Villano has been promoted to Director of Sourcing and Planning, and industry veteran Rob Mitchell has joined the company’s Advisory Board.

Formerly the V.P. of Operations of Rejuvenation Lighting, a Division of Williams Sonoma, Conner brings over 15 years of global operations responsibility to the company. Mr. Conner previously ran operations for DeMarini, the baseball bat division within Wilson Sporting Goods.

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Villano has been promoted to Director of Sourcing and Planning from his previous role as Senior Operations Manager at Hydro Flask. With nearly 20 years of experience in operations management, Villano has a long career in overseeing global supply chains, overseas manufacturing, vendor performances, and product development. 

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Mitchell’s renowned outdoor industry experience includes leading work for brands such as Mossimo, Nike and Smartwool, where he navigated each company through accelerated growth. In January of 2013, Mitchell stepped away from his day-to-day responsibilities at Moots Cycles as President and CEO to become an active Board Member for the company.

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“We’re excited to welcome Dennis and Rob to the Hydro Flask family and for Rocco to begin his new role with the company,” said Hydro Flask CEO Scott Allan. "Their combined leadership experience and vision will keep Hydro Flask's position at the front of the pack."

About Hydro Flask

Hydro Flask® began in the summer of 2009 with an epiphany on a Hawaiian beach, and became a reality in beautiful Bend, Oregon, one of the country’s premiere outdoor playgrounds. The company’s mission today is to save the world from lukewarm beverages.

Hydro Flask is now the award-winning* leader in high-performance, insulated stainless steel flasks and has recently expanded into the food and beverage industry with its food flasks and industry-first and only double wall vacuum insulted 64oz growlers. Using only high-quality 18/8 stainless steel, Hydro Flask delivers what people on the go have been looking for: a durable flask that keeps hots hot, colds cold, is stylish, 100% recyclable and is backed by a lifetime warranty.

Hydro Flask believes that great flasks and great causes go hand in hand, and through its charitable arm, FivePercentBack.org™, offers a giveback program that allows consumers to allocate a portion of their flask sales to a charity they choose. For more about Hydro Flask’s charitable mission and commitment to making a difference in the community, visit www.FivePercentBack.org

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