Ruff Wear Partners with the Conservation Alliance

Ruff Wear announces a new partnership with the Conservation Alliance furthering their commitment of giving back to the outdoors, the source for the inspiration behind their gear for dogs on the go®.
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Ruff Wear announces a new partnership with the Conservation Alliance furthering their commitment of giving back to the outdoors, the source for the inspiration behind their gear for dogs on the go®. The Conservation Alliance ¬– a non-profit – and Ruff Wear's shared goals, keeping wild places open and environmentally sound while providing recreational opportunities for dogs and people, allow this collaboration to be a rewarding adventure for all.

“By pooling our resources with the Conservation Alliance our combined efforts are stronger and more effective than going it alone,” states Ruff Wear president Patrick Kruse, “No partner is more eager to get out and enjoy the outdoors than our dogs. Having open space to recreate is a huge benefit for both humans and canines alike.”

The Conservation Alliance (www.conservationalliance.com) is a group of outdoor businesses that work together to protect wild places throughout North America where wildlife thrives and people recreate. Each member company – including Ruff Wear – pays annual dues into a central fund, and the Alliance donates 100 percent of those dues to organizations working to protect wild forests, rivers, deserts, mountains and other important landscapes. “We're excited to welcome Ruff Wear into The Conservation Alliance. As a brand with a long-standing commitment to conservation, Ruff Wear is a great addition to our efforts to protect wild places throughout North America, “ states, John Sterling, Executive Director of The Conservation Alliance.

Patrick Kruse, Ruff Wear's President comments, “If we each give a bit back to support the places we recreate, the benefits add up quickly. Joining forces with the Conservation Alliance made sense because Ruff Wear's efforts were already aligned on many similar causes. By working together with the Conservation Alliance we can have a larger impact.” Since launching in 1989, The Conservation Alliance has given away more than $5.3 million to grassroots conservation organizations. With Conservation Alliance grants these groups have saved nearly 40 million acres of land, stopped or removed 26 dams, preserved access to thousands of miles of rivers and several climbing areas.

In addition to funding environmental groups, The Conservation Alliance fosters the hands-on participation of member companies. Through the Walking the Talk Program, the Alliance provides opportunities for companies and their employees to get active in volunteer programs. Such opportunities show employees that conservation is a priority within their company.

Ruff Wear's mission is to enhance the interactive bond between canines and their human guardians. Ruff Wear encourages an active lifestyle for everyone with a four-legged friend – stay fit, healthy and happy – whether it's 15 minutes of playtime, a long walk, or day hike. Our gear For Dogs On the Go® combines performance, quality, fit, function and safety meeting the needs of active, adventurous canines and their companions. Based in Bend, Oregon, Ruff Wear sells their line through specialty pet and outdoor retailers as well as through www.ruffwear.com.

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