Conservation Alliance Works With MSN To Promote Member Companies

Alliance members recognized for their commitment to conservation

The Conservation Alliance launched a new initiative this week, with MSN, to draw attention to Alliance member companies for their collective effort to protect wild lands and waterways throughout North America.

MSN Green ( now features a full page about The Conservation Alliance. The page provides links to each manufacturer and retailer in the membership, and encourages readers to support those companies.

“We are always working to raise awareness of the significant commitment our member companies have made to saving special wild places,” said Krissy Moehl, Program Associate at The Conservation Alliance, who orchestrated the project. “We're thrilled that MSN recognizes that our collective effort is meaningful.”

To view The Conservation Alliance page on MSN Green, please click

About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $6.5 million to grassroots environmental groups. Alliance funding has helped save over 38 million acres of wildlands; 26 dams have either been stopped or removed; and the group helped preserve access to more than 16,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see

John Sterling

Kristin Carpenter-Ogden