Ruff Wear Unveils Eco-Sensitive Products

Ruff Wear, the leading producer of high performance dog gear, unveils an eco-sensitive line, existing products re-designed with recyclable and sustainable materials, and new products including leashes, collars, jackets and a harness.
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Media Contact: Christy Caplan, Sundrop Media for Ruff Wear
503/412-8850
christyc@sundropmedia.com

For Immediate Release

Ruff Wear Unveils Eco-Sensitive Products for Green Dogs on the Go

New Fall/Winter 2008 Line Inspires an Active Lifestyle and Outfits Canines in Style with New Jackets and a Harness for Every Day Adventures

Bend, Ore. (August 8, 2008) - Ruff Wear, the leading producer of high performance dog gear, unveils an eco-sensitive line, existing products re-designed with recyclable and sustainable materials, and new products including leashes, collars, jackets and a harness. The new styles, colors and new line will be available in fall 2008 through specialty pet and outdoor retailers as well as through www.ruffwear.com.

From four legged friends in the backcountry to urban dwellers, dogs on the go will enjoy the benefits of eco-sensitive toys, leashes and collars and bowls. Ruff Wear's new green line provides a wide variety of eco-friendly gear and toys including the re-designed TurnUp made of natural rubber from sustainable rubber tree plantations. Ruff Wear's new product offerings demonstrate the company's commitment to a more sustainable product line. Much of the line incorporates recycled fabrics and components where possible.

Starting in fall 2008, the eco-sensitive products recently re-designed to incorporate sustainable materials will be available. The collapsible bowl line, K-9 overcoat, Mt. Bachelor Pad, the Lunker, Gordo and the TurnUp will be part of the unveiled eco-friendly line. The new additional products featured at the booth will be the Sun Shower Waterproof Rain Jacket, Stow'n Go Harness, and Track Jacket. These new lines, available at retail in fall 2008, will be showcased at the Outdoor Retailer Summer Market in Salt Lake City.

“Creating quality products and having a key understanding of what our customers want has led to over 30 percent growth in 2007. At Ruff Wear we are constantly inspired to find ways to improve our “green” efforts. Whether by using recycled materials in our products or sustainable and environmentally friendly practices in our workplace, Ruff Wear is committed to finding new ways to minimize our impact on the environment,” said Patrick Kruse, Ruff Wear's founder.

Ruff Wear's Eco-Sensitive Line
Fabric suppliers and mills are putting more resources into the development of eco-friendly products because the demand is now driving them. Because of savvy customers, with their concern for a brighter future and a healthier planet, there is a large demand for eco-sensitive products. The recently re-designed dog toys are made from natural latex rubber, a renewable and sustainable source.

Ruff Wear natural latex rubber toys:
*The TurnUp – MSRP: $9.95
*The Gourdo –MSRP: (S) $9.95; (L) $11.95

Ruff Wear collapsible bowls: These are all made from a long-lasting and environmentally conscious recycled polyester outer shell.
*Trail Runner -MSRP: 9.95
*Go Between – MSRP: $14.95
*Go Between Cinch Top – MSRP: $14.95
*Quencher – MSRP: $19.95
*Quencher Cinch Top - $19.95

Mt. Bachelor Pad: This pad is now made with a recycled polyester fleece sleeping surface and PVC-free, recycled waterproof shell.(S) $ 59.95 (L) $74.95

K-9 Overcoat: This jacket is made with a recycled fleece insulating liner enclosed in a durable, recycled polyester shell.MSRP: 49.95

New Products –pet safety and comfort a priority
The Sun Shower â„¢ Waterproof Rain Jacket is an all season waterproof rain jacket.
Keep dogs dry and happy in this all season lightweight shell. MSRP: $74.95.

The Stow'n Go Harness â„¢ is a lightweight, low-profile walking harness. An alternative to a constricting collar, this compact walking harness is designed for everyday activities. The lightweight, low-profile design is comfortable enough to wear all the time. MSRP: $24.95.

The Track Jacket â„¢ is a lightweight, reflective safety jacket for maximum visibility. This reflective safety jacket provides intense visibility when tracking your dog's course. Whether you're camping, hiking, or running, this safety jacket offers ultimate visibility during hunting season and in low-light conditions. MSRP: $29.95.

About Ruff Wear
Ruff Wear's mission is to enhance the interactive bond between canines and their human guardians. Ruff Wear encourages an active lifestyle for everyone with a four-legged friend - stay fit, healthy and happy - whether it's 15 minutes of playtime, a long walk, or a day hike. Our gear For Dogs On the Go® combines performance, quality, fit, function and safety to meet the needs of active and adventurous canines and their companions.

Ruff Wear is committed to preserving wild lands and waterways, providing important habitat for wildlife and recreational opportunities. Ruff Wear partners with The Conservation Alliance to give back to the special places so important to canines and humans. Additionally, Ruff Wear works with regional grass roots organizations, giving back to the community while further enhancing the bond between humans and canines.

Based in Bend, Oregon, Ruff Wear sells their line through specialty pet and outdoor retailers as well as through www.ruffwear.com.

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