WOOLRICH, Pennsylvania, March 30, 2010–Woolrich, the Original Outdoor Clothing Company®, has joined The Conservation Alliance, making a commitment to the most visible and effective conservation organization in the outdoor industry.
With more than 170 member companies, The Conservation Alliance is dedicated to the protection of wild places for their habitat and recreation values. The Alliance achieves their goals by granting its collective annual membership dues to grassroots environmental organizations.
“Since 1830 Woolrich has been connected to and committed to help preserving America’s pristine wild areas,” said Jim Griggs, president of Woolrich Inc. “Becoming a part of The Conservation Alliance was an easy decision for us. There are few organizations that have done as much and as efficiently for the preservation of wild habitat and recreation areas as The Conservation Alliance.”
Since 1989 The Conservation Alliance has contributed more than $7 million to conservation projects throughout North America. Conservation Alliance grants have helped organizations in their work to protect more than 49 million acres of land, stop or remove 27 dams, and preserve access to thousands of miles of rivers and several climbing areas.
“As one of the great American outdoor brands, Woolrich was at the top of our list for recruiting in 2010,” said John Sterling, executive director of the Conservation Alliance. “We’re absolutely delighted to bring a brand of this stature and reach into The Conservation Alliance family.”
With an outdoor heritage dating back to 1830, Woolrich was founded long before the Wilderness Act (1964), the National Park Service (1916), and The Conservation Alliance itself (1989). Over nearly two centuries in the outdoor business, Woolrich’s commitment to the outdoors has never waivered.
About The Conservation Alliance
The Conservation Alliance is an organization founded in 1989 which helps outdoor businesses support the conservation and overall protection of threatened wildlife areas throughout North America. With over 170 members, the organization gives 100% of the annual membership fees to the decided projects it seeks to fund each year.
Woolrich Inc., the Original Outdoor Clothing Company®, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrates its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.