Julie Evans - Verde PR
The Conservation Alliance Hosts Successful Backyard Collective Event in Portland, Oregon
BEND, Ore. (August 16, 2018) – More than 250 volunteers from nine member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Portland, Oregon on Thursday, August 9, 2018. The volunteers worked in support of Forest Park Conservancy, Hoyt ...read more
Pure Project Joins The Conservation Alliance
BEND, Ore. – August 9, 2018 – The Conservation Alliance welcomes San Diego-based craft beer producer Pure Project as its newest member. In joining The Conservation Alliance, the brewing company is helping to protect public lands for future generations. “Pure Project is committed ...read more
Hydro Flask Raises $79,000 for The Conservation Alliance at Annual Garage Sale
Bend, Ore., August 7, 2018 – Hydro Flask named The Conservation Alliance the beneficiary of its annual Garage Sale in Bend, Oregon, hometown for both the company and the organization. The event, which took place in July, raised more than $79,000 for The Conservation Alliance, as ...read more
Newly Launched shār Joins The Conservation Alliance
The Conservation Alliance welcomes its newest member, shār, makers of organic trail mix that provides healthy fuel on-the-go. The brand will be introducing its new “Original Mix” at Outdoor Retailer Summer Market 2018 in Denver next week. As a new partner, shār joins over 220 ...read more
The Conservation Alliance Announces 2018 Outstanding Partnership Awards
Bend, Ore., July 11, 2018 – REI, Nau, and Justin Bailie Photography are the winners of The Conservation Alliance Outstanding Partnership Awards for 2018. The All Conservation Alliance grantees were invited to nominate member companies for recognition. Each nomination described ...read more
The Conservation Alliance Welcomes Topo Athletic
The Conservation Alliance welcomes its newest member, Topo Athletic, the shoemakers dedicated to providing a better running and fitness experience through instinctive and natural movement. Through the partnership, Topo Athletic joins a group of more than 220 like-minded ...read more
The Conservation Alliance Hosts Successful Backyard Collective Stewardship Event in Seattle
More than 170 volunteers from 12 member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Seattle, WA on Thursday, June 28. The volunteers worked in support of Forterra and the Me-Kwa-Mooks Trail Stewards to help clear over half an ...read more
Royal Robbins Celebrates 50 Years of Adventure
SAN FRANCISCO, Calif. (June 29, 2018) — Celebrating its 50th anniversary in 2018, Royal Robbins unveils its Spring 2019 collection of adventure-ready clothing aimed at avid travelers and outdoor enthusiasts. Poised for growth as a new member of the Fenix Outdoor family, Royal ...read more
The Conservation Alliance Hosts Successful Backyard Collective Event in Vancouver, British Columbia
BEND, Ore. - More than 70 volunteers from five member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Vancouver, British Columbia on Friday, June 22. The volunteers worked in support of North Shore Mountain Biking Association to help ...read more
Bipartisan Conservation Leaders Pledge to Save the Land and Water Conservation Fund
Land and Water Conservation Fund champions in the House and Senate rallied on the steps of the U.S. Capitol with conservation leaders and outdoor recreation advocates today and vowed to save America’s most important conservation and recreation program, the Land and Water ...read more
The Conservation Alliance Announces Two New Board Members
The Conservation Alliance board and membership elected Amy Beck, Brand Manager at Waypoint Outdoor, and Kate Larramendy, Design and Sustainability Advisor at Toad&Co., to serve on the organization’s board of directors. Beck was elected by the board of directors to fill an ...read more
Balega Unveils New Website to Better Engage Passionate Audience
Durham, N.C. (May 8, 2018) – Balega International, a leading sock brand in the run specialty market, debuts a new website this week at balega-socks.implus.com. With new digital tools and resources, the new site helps tell the colorful Balega brand story, raises awareness about ...read more
Implus Acquires Leading Winter Traction Brand
(DURHAM, N.C.) – April 30, 2018 – Implus, a provider of athletic, fitness and outdoor accessories today announced the acquisition of 32 North Corporation d/b/a STABIL®, the maker of STABILicers®, Stat-A-Rest® and STABIL Turf performance footwear traction products made in the ...read more
The Conservation Alliance Hosts Successful Backyard Collective Event in Santa Rosa, California
Over 220 volunteers from 10 member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Santa Rosa, California on Thursday, April 26, 2018. The volunteers worked in support of the Sonoma County Regional Parks, Sonoma County Trails ...read more
Implus Expands Independent Retail Sales Team with New Territory Managers
Durham, N.C. (April 30, 2018) – Implus expands its Independent Retail sales team with the addition of seven new territory managers to better support specialty retailers for Balega, FuelBelt, Yaktrax, DryGuy, TriggerPoint, Perfect, FootZen, Sof Sole, Spenco, Harbinger, Perfect, ...read more
Timothy Egan to Speak at The Conservation Alliance Breakfast
Renowned author Timothy Egan will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Summer Market. Egan’s presentation will put the current battle over America’s public lands in historical context, tracing their path from Teddy ...read more
Jaybird Joins The Conservation Alliance
The Conservation Alliance welcomes sports audio and technology pioneer, Jaybird, as its newest member. To celebrate this new relationship and to underscore the company’s commitment to preserving wild spaces, Jaybird launches two Earth Day promotions to benefit The Conservation ...read more
The Conservation Alliance Kicks Off First Backyard Collective Event of 2018 with Six Member Companies in Santa Barbara, California
Santa Barbara, Calif. (April 16, 2018) – More than 200 volunteers from six member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Santa Barbara, California on Thursday, April 12. The volunteers worked in support of the Santa Barbara ...read more
American Mountain Guides Association Announces New Discipline for Certified Mountain Guides
Boulder, Colo. - March 30, 2018 Since 1979, the American Mountain Guides Association (AMGA) has set the standard for guiding in the United States. AMGA Certification requires completing the alpine, ski and rock disciplines. However, after spending more time at the IFMGA ...read more
The Conservation Alliance Contributes $800,000 in Grants to 21 Organizations
BEND, Ore. - March 26, 2018 The Conservation Alliance sent grants totaling $800,000 to 21 organizations working to protect wild places throughout North America. The Conservation Alliance has awarded more than $20 million to grassroots organizations working to protect wild lands ...read more
Bergreen Photography Joins The Conservation Alliance
BEND, ORE., February 21, 2018 The Conservation Alliance welcomes Evergreen, Colo.-based Bergreen Photography as its newest member. This new partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to ...read more
Partnering with Indigenous Tribes Offers Hopeful Path for Public Lands Preservation
DENVER, COLO. - January 17, 2018 While the struggle over the preservation of Bears Ears National Monument and other wild places continues, a coalition of American Indian recreation enthusiasts has a unique message about how to protect public lands. The group will discuss their ...read more
Balega Presents Annual Ubuntu Award to Lively Athletics
Durham, N.C. - December 13, 2017 Balega International, a leading performance sock brand in the run specialty market, presented its annual Ubuntu Award for community service to Oak Park, Illinois-based Lively Athletics during The 2017 Running Event (TRE) in Austin, Texas on ...read more
The Conservation Alliance Funds Legal Challenges to Trump Assault on National Monuments
BEND, Ore. - December 5, 2017 The Conservation Alliance made a $75,000 grant to Earthjustice today, supporting the organization’s legal challenges to President Trump’s unprecedented changes to national monument boundaries. The grant is the largest contribution The Conservation ...read more
The Conservation Alliance Responds to President Trump’s Unprecedented Attack on National Monuments
BEND, Ore. - December 4, 2017 Today, President Trump launched an unprecedented attack on America’s public lands. In a move that favors short-term profits for extractive industries over Native American cultural heritage and a sustainable outdoor recreation economy, Trump signed ...read more
Balega Silver Sock Honored with Awards from SELF and Runner's World Magazine
Durham, N.C. - November 28, 2017 Balega International, a leading sock brand in the run specialty market, earned Gear of the Year from Runner’s World Magazine for 2017 for its innovative Silver performance running sock. Balega’s new Silver technical running sock, which debuted in ...read more
Arc'teryx Giving Tuesday Sales Support The Conservation Alliance
BEND, Ore. — November 21, 2017 Recognizing the urgent need to defend public lands in the US, Arc’teryx will donate all proceeds from U.S. online sales on Giving Tuesday, November 28, to The Conservation Alliance’s Public Lands Defense Fund. The Vancouver, BC-based ...read more
Outdoor Brands Commit to Raising Money for the Conservation Alliance Grant Fund on Giving Tuesday
BEND, Ore. (November 16, 2017) With help from brands in the Outdoor Industry, The Conservation Alliance will launch a fundraising campaign on Giving Tuesday to help protect and defend wild lands and waters across North America. The Conservation Alliance plans to use the funds ...read more
Balega Opens Application for 2018 Impi Ambassador Team
Durham, North Carolina - November 15, 2017 Balega, a leading performance sock brand in the run specialty market, has opened the application portal today for its fourth annual “Impi” influencer team. Impi team members will represent Balega as brand ambassadors to help illuminate ...read more
The Conservation Alliance’s Backyard Collective Event Draws Six Member Companies to Asheville, North Carolina
ASHEVILLE, North Carolina More than 20 volunteers from six member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Asheville, North Carolina on September 15. The volunteers worked in support of Asheville’s RiverLink to clean up the ...read more
The Conservation Alliance Contributes $700,000 in Grants to 18 Organizations
Group plans to disburse $1.8 Million in 2017 BEND, Ore. (September 20, 2017) - The Conservation Alliance sent grants totaling $700,000 to 20 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s second funding ...read more
Five Outdoor Industry Brands Come Together to Host Contest & Benefit Party for The Conservation Alliance Defense Fund
Mountainsmith, Ibex, KÜHL, Big Agnes and Darn Tough team up to host a two-tier affair benefiting The Conservation Alliance Public Lands Defense Fund Salt Lake City, Utah - July 10, 2017 Celebrating both advocacy and gratitude, long-time outdoor industry brands Mountainsmith, ...read more
Chamois Butt’r Hosts Butt’rd Up Morning Bike Ride/Run at Outdoor Retailer Summer Market
Join Dirty Kanza winner Yuri Hauswald for an early morning ride up Emigration Canyon Pleasant Valley, Missouri - July 10, 2017 Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve skin comfort, invites you for an early morning bike ride or run at ...read more
Julbo USA Welcomes Professional Climber David Allfrey to its Team Roster
Williston, VT. (December 4, 2013) – Julbo USA, a leader in high-end performance eyewear, welcomes professional climber David Allfrey to its roster of sponsored athletes. Just 28-years-old and published in the likes of Climbing and Alpinst Magazines, Allfrey’s experiences on the ...read more
Julbo USA Welcomes Professional Ultrarunner Jason Schlarb to its Team Roster
Williston, VT. (October 14, 2013) – Julbo USA, a leader in high-end performance eyewear, welcomes ultrarunner Jason Schlarb to its roster of sponsored athletes. Schlarb, who recently won the Run Rabbit Run ultramarathon in mid-September, will be a great asset to Julbo’s ...read more
Green Mountain Digital Raises $3.8 Million in Series B Funding
Woodstock Vt. -- Green Mountain Digital announced $3.8 million in Series B funding led by Monster Worldwide (NYSE: MWW), the Vermont Seed Capital Fund and angel investors. The funding will primarily support the scaling of recently launched Yonder, a free photo/video sharing app ...read more
Nikwax Boosts Dealer Services with New Hires
Seattle, Wash. –Committed to providing the best service to its customers, officials from Nikwax North America announce a new customer service hire and a newly created inside sales specialist position. Aaron Langhorne has been promoted to the new sales position, and the company ...read more
Conservation Alliance Member Businesses Volunteer in Portland
Portland, Ore. (August 14, 2012) — On Wednesday, August 15, The Conservation Alliance and member companies Columbia Sportswear, KEEN,REI,Icebreaker, Under Solen Media, The North Face and Merrell will partner with Forest Park Conservancy, Portland Parks, Friends of Tryon Creek, ...read more
Ibex Outdoor Clothing Named in Internet Retailer’s Second 500 Guide
WHITE RIVER JUNCTION, VT (Aug. 6, 2012) —Ibex Outdoor Clothing, manufacturer of technical wool apparel and accessories of the highest quality, has been named among the top e-tailers of 2012 in Internet Retailer's Second 500 Guide. In this year's edition of the Second 500 Guide, ...read more
New Ibex Video Series Stars the Keepers of the Sheep
White River Junction, VT. (July 12, 2012)–Quality wool starts with the ranchers who raise their sheep – who care deeply about animal welfare and implement environmentally sustainable practices. Ibex Outdoor Clothing is launching a new video series that celebrates its ranchers and ...read more