Lee Weinstein

FOR IMMEDIATE RELEASE CONTACTLouise Edwards Public Relations312.751.5511 or PRLou@aol.comIcebreaker Opens First Midwest Location to Warm Up Chicago(CHICAGO, December 4, 2013) -Icebreaker, the New Zealand clothing company that pioneered merino wool for the outdoors, has opened its ...read more

Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, today announced that it will have a storefront at the new Toronto Premium Outlets, which will celebrate its grand opening on August 1, 2013. Located in Halton Hills, Ontario, this is ...read more

Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced today that Cathy Quain has joined its team as the company’s first global Vice President of Retail.In this new leadership team position, Quain is responsible for strategically ...read more

Wellington, New Zealand (May 22, 2013) – Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, today announced it will open its first “TouchLab” store in Chicago, Illinois, USA. This is the company’s first Midwestern location and its tenth ...read more

Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, opened its first retail store in Melbourne, Australia on December 7, 2012, just in time for the holidays. The new 160-square-metre store is located in Chadstone Shopping ...read more

FOR IMMEDIATE RELEASECONTACTLee WeinsteinIcebreaker+ 1 (503) 708-0402lee.weinstein@icebreaker.com Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, today announced it will open a new TouchLab store – more than 8,000 feet above sea ...read more

Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, today announced it would make its retail store debut in Seattle, Washington on November 15, 2012, just in time for the holidays. The new 1,500-square-foot “TouchLab” will be located ...read more

Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, today announced it will open a new TouchLab store in Bethesda, Maryland, USA. The new 1,200-square-foot store will open in March 2013 in Bethesda Row, a premium mixed-use shopping and ...read more

Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced today that David Marsala has been promoted from U S sales operations manager to US sales manager – sporting goods. In this newly created position, Marsala will strategically ...read more

 FOR IMMEDIATE RELEASECONTACTLee WeinsteinIcebreaker+ 1 (503) 708-0402lee.weinstein@icebreaker.com Icebreaker Expands to Vancouver's North Shore - New Zealand merino wool apparel company to open second Vancouver, BC store in September 2012 -Wellington, New Zealand (May 30, 2012) ...read more

FOR IMMEDIATE RELEASE CONTACTLee WeinsteinIcebreaker(503) 708-0402lee.weinstein@icebreaker.comIcebreaker Founder Receives 2012 World Class New Zealand Award- Jeremy Moon, founder and CEO of the New Zealand merino apparel company, wins award for Manufacturing, Design and ...read more

FOR IMMEDIATE RELEASE CONTACTLee WeinsteinIcebreaker+ 1 (503) 708-0402lee.weinstein@icebreaker.comIcebreaker Breaks Ground on Second Store in Northern California- New Zealand merino wool apparel company to open second California store in September 2012 -Wellington, New Zealand ...read more

MEDIA RELEASEFOR IMMEDIATE RELEASE5 March 2012Merino's disappearing actResearchers have found that nine months is all it takes for merino garments to biodegrade. The discovery gives consumers another reason to buy garments made from merino and adds to the environmental ...read more

FOR IMMEDIATE RELEASE CONTACTLee WeinsteinIcebreaker+ 1 (503) 708-0402lee.weinstein@icebreaker.comIcebreaker Opens New Store in New York City's Meatpacking District- New Zealand Merino Wool Apparel Pioneer Opens Second Manhattan Store Today -New York City and Wellington, New ...read more

FOR IMMEDIATE RELEASE CONTACTLee WeinsteinIcebreaker+1 (503) 708-0402lee.weinstein@icebreaker.comIcebreaker Signals Increased Focus on Asia with Two New Distributorships- Goldwin and Free Time Gears will begin distribution for the New Zealand merino wool apparel company in Japan ...read more

FOR IMMEDIATE RELEASE CONTACTLee WeinsteinIcebreaker+ 1 (503) 708-0402lee.weinstein@icebreaker.com Icebreaker to Open New Store in New York's Meatpacking District- New Zealand Merino Wool Apparel Company's Second New York City Store to Open on January 23, 2012 -New York City and ...read more

FOR IMMEDIATE RELEASE CONTACTLee Weinstein(503) 708-0402lee.weinstein@icebreaker.comIcebreaker's Run Line Celebrates a Successful First Season and Strong Early Results for its Second Season– Company will preview its Spring and Fall 2012 run apparel at The Running Event in ...read more

CONTACTLee WeinsteinIcebreaker(503) 708-0402lee.weinstein@icebreaker.com Icebreaker Adds to its US Team with New US Finance Director Portland, Oregon (22 November 2011) – Kimberlee Viera has joined the United States team of Icebreaker, the New Zealand company that pioneered the ...read more

FOR IMMEDIATE RELEASE CONTACTLee Weinstein(503) 708-0402lee.weinstein@icebreaker.comIcebreaker Opens Online Doors in Canada with New E-Commerce Website Wellington, New Zealand and Vancouver, Canada (21 November 2011) – Icebreaker, the New Zealand company that pioneered the ...read more

Wellington, New Zealand & San Francisco, CA (7 November, 2011) – Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, today announced it would “break the ice” in San Francisco with the opening of a retail store in San Francisco on ...read more

CONTACTLee Weinstein (503) 708-0402lee.weinstein@icebreaker.comMartina Weidel+49 8326 366 428Martina.weidel@icebreaker.comIcebreaker Signals Increased Growth in Europe with the Promotion of Max Hofbauer to General Manager – EuropeWellington, New Zealand and Munich, Germany (1 ...read more

Wellington, New Zealand and Portland, Oregon (6 October 2011) – Darren Glassman has been named Global General Manager of RedRam – the everyday merino thermal underwear brand created in 2010 by Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel ...read more

FOR IMMEDIATE RELEASECONTACTLee WeinsteinIcebreaker+1 (503) 708-0402lee.weinstein@icebreaker.com Icebreaker Tapped to Test and Refine Eco Index Product Design Tool Wellington, New Zealand and Portland, Oregon (6 September 2011) – Icebreaker, the New Zealand outdoor merino wool ...read more

FOR IMMEDIATE RELEASE CONTACTLee WeinsteinIcebreaker+1 (503) 708-0402lee.weinstein@icebreaker.com Icebreaker Welcomes Peter MacDonald to Canadian Sales Team- Experienced outdoor sales representative will represent the growing merino apparel company in the Atlantic region ...read more

FOR IMMEDIATE RELEASECONTACTLee WeinsteinIcebreaker(503) 708-0402lee.weinstein@icebreaker.com Icebreaker Founder Jeremy Moon Helps Launch Pure Advantage- New nonprofit organization will foster a green growth strategy for New Zealand -Wellington, New Zealand (20 July 2011) – ...read more

FOR IMMEDIATE RELEASE CONTACTLee WeinsteinIcebreaker(503) 708-0402lee.weinstein@icebreaker.com Icebreaker Names Linda Tanouye as Vice President of Development & Sourcing- Seasoned sports apparel executive will lead the company's development team as it continues to grow - ...read more

Icebreaker Launches Versatile Spring/Summer '12 Offering- From new GT performance athletic styles to Black Sheep luxury merino sweaters, Journeys lightweight/lifestyle layering system and women's Siren and Sprite underwear styles -Wellington, New Zealand – Icebreaker, the New ...read more

FOR IMMEDIATE RELEASECONTACTLee WeinsteinIcebreaker(503) 708-0402lee.weinstein@icebreaker.comFrom New Zealand to British Columbia: Icebreaker Invites Vancouverites to Experience the Touch of Merino and the Sights of New Zealand at New Retail Store in Kitsilano Neighborhood- ...read more

Icebreaker New Zealand Earthquake Appeal- New Zealand-based merino adventure-wear company to donate every dollar from every purchase made online and at its retail stores on Thursday to earthquake relief -Wellington, New Zealand – 2 March, 20011 – Icebreaker is to donate ...read more

FOR IMMEDIATE RELEASE CONTACT Lee Weinstein Icebreaker (503) 708-0402 lee.weinstein@icebreaker.com Icebreaker Joins Forces with The Conservation Alliance - New Zealand merino wool apparel company is the newest member of the outdoor industry foundation that supports projects to ...read more

CONTACT: Lee Weinsteinlee.weinstein@icebreaker.com+1 (503) 708-0402Jessie Morgan+1 (408) 838-0143media@adgregate.com Icebreaker Picks Adgregate Markets to Sell Eco-Friendly Merino Wool Apparel to its Flock on FacebookIcebreaker is the first adventure apparel retailer to open a ...read more

CONTACT:Lee WeinsteinIcebreaker+1 (503) 708-0402lee.weinstein@icebreaker.com From New Zealand to Vancouver:Icebreaker to Open First Retail Store in Western Canada- Icebreaker TouchLab store will offer Vancouverites the complete line of pure merino wool adventure apparel in March ...read more

FOR IMMEDIATE RELEASE CONTACT: Lee Weinstein, (503) 708-0402lee.weinstein@icebreaker.com From New Zealand to New York: Icebreaker Invites New Yorkers to Experience the Touch of Merino and the Sights of New Zealand at Flagship Retail Store in SoHo Neighborhood- Icebreaker Touch ...read more

Icebreaker Appoints Keryn Francisco as Global Product Design Director- Former Nike Global Design Director Joins New Zealand Merino Activewear Pioneer -- Icebreaker Wins NZ Graphic Design Awards -Portland, Oregon, USA and Wellington, New Zealand (11 October, 2010)– Icebreaker, ...read more

Wellington, New Zealand – Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, today announced it will open its first store in Manhattan in early December 2010. The 2,500-square-foot SoHo store will be Icebreaker’s flagship, and located at ...read more

FOR IMMEDIATE RELEASE CONTACT:Lee Weinstein+1 (503) 708-0402Lee.Weinstein@Icebreaker.comIcebreaker Names Lisa Thompson as President of United States Operations- Justin Watkins Named US Sales Manager, Deb Boswell becomes first GM of Running, Molly King is new US Marketing Manager ...read more

It's Sheep vs. RAAM at the World's Toughest Bike Race– New Zealand merino apparel company Icebreaker takes on the epic Race Across America, June 12-21, 2010 –– Daily online contests will give away Icebreaker gear and four entries to New Zealand's own cross-country race, the ...read more

Icebreaker Banishes Plastic in its Revolutionary Sock Packaging Eco-friendly merino pioneer Icebreaker is removing all traces of plastic from its socks packaging Wellington New Zealand -- For Fall/Winter 2010, Icebreaker is replacing the traditional plastic banit pins used to ...read more

FOR IMMEDIATE RELEASE CONTACT: Lee Weinstein +1 (503) 708-0402 Lee.Weinstein@Icebreaker.comIcebreaker Wants to See What’s Next to Your Skin
- Launches online photo contest with daily prizes and two grand prize base layer sets - - Official base layer sponsor of the New Zealand ...read more

FOR IMMEDIATE RELEASE CONTACT: Lee Weinstein lee.weinstein@icebreaker.com 503-708-0402Icebreaker U.S. Headquarters Achieves LEED Gold Certification- New Zealand Comes Alive in New LEED-Certified Offices -Portland, Ore., February 8, 2010 – Icebreaker, the Wellington, New ...read more

  FOR IMMEDIATE RELEASE CONTACT: Lee Weinstein +1 (503) 708-0402 Lee.Weinstein@Icebreaker.com Icebreaker Opens First Factory Outlet Store in the United States Portland, Ore. (1 February 2010) – Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel ...read more

FOR IMMEDIATE RELEASE CONTACTS: Alycia Cavadi+1 (617) 875-5553alycia@momentummediapr.comLee Weinstein+1 (503) 708-0402Lee.Weinstein@Icebreaker.comIcebreaker Expands Running Presence- 100% year-on-year growth for key retailers reported; running business expected to triple as ...read more

 FOR IMMEDIATE RELEASECONTACTS: Sandrine Blanc+33 45 064 9967sandrineb@icebreaker.comLee Weinstein+1 (503) 708-0402lee.weinstein@icebreaker.comIcebreaker Store Opens in Chamonix-Mont-Blanc, FranceChamonix-Mont-Blanc, France and Wellington, New Zealand (19 January 2010) –  ...read more

 FOR IMMEDIATE RELEASE CONTACT:Lee Weinstein +1 (503) 708-0402 Lee.Weinstein@Icebreaker.comIcebreaker Names Lisa Thompson Vice President of U.S. SalesWellington, New Zealand (11 January 2010) – Icebreaker, the New Zealand company that pioneered the outdoor merino wool ...read more

FOR IMMEDIATE RELEASE CONTACTS: Leah Evans +64 021402058 Leah.Evans@Icebreaker.com Lee Weinstein +1 (503) 708-0402 Lee.Weinstein@Icebreaker.com Icebreaker Becomes Official Underwear Supplier of 2010 New Zealand Olympic Committee Wellington, New Zealand (4 January 2010) – ...read more