Icebreaker Adds to its US Team with New US Finance Director
Portland, Oregon (22 November 2011) â€“ Kimberlee Viera has joined the United States team of Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, as US Finance Director. Based out of Icebreaker's US headquarters in Portland, Oregon, Viera is responsible for the finance functions across USA wholesale and retail, as well as the global e-commerce and global product design and development business units.
Viera comes to Icebreaker from Dr. Martens USA, where she was Chief Financial Officer from 2005 to the present and was an account manager from 2002 until 2005. Her 20-year accounting career path has also included stints with Wieden + Kennedy, NACCO Materials Handling Group and OESI Power Corporation.
â€œKimberlee is not your run-of-the-mill finance director, which is why we are so excited to have her join the Icebreaker family. She has a refreshing holistic approach to the business. That kind of vision, coupled with her great big company experience, makes us confident she will help us find ways to enable fast and strong growth in the US market,â€ said Lisa Thompson, president of Icebreaker's United States operation.
Added Viera, â€œThe US Icebreaker team is committed to taking the company to the next level in the US market and I'm excited to help them attain this goal. I was recently in New Zealand visiting the sheep stations and I was so moved by Icebreaker's direct connection to nature. I feel very lucky to work for such an amazing company with such special corporate values and culture.â€
When not crunching numbers and making forecasts, Viera can be found hiking, running, and spending time with her girls.
Launched in 1994, Icebreaker was the first company in the world to develop a merino fibre layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. The Icebreaker apparel system includes underwear, mid layer garments, outerwear, socks and accessories. There are outdoor, technical and lifestyle categories, each with its own specific fabrics and design details. Icebreaker is sold in more than 3000 stores in 43 countries.
Based in Wellington, New Zealand, Icebreaker uses only pure merino handpicked from 140 high country stations in the country's Southern Alps to create adventure clothing for women, men and kids that combines nature's work with human technology and design. The company is committed to sustainability, ethical manufacturing and animal welfare. In 2008 the company launched â€œIcebreaker Baacode,â€ a pioneering supply chain transparency and traceability program. Each Icebreaker includes a unique Baacode, which enables customers to trace the garment online from rearing the sheep through to each stage of the supply chain process.