Icebreaker Announces New VP of Product

Author:
Updated:
Original:

FOR IMMEDIATE RELEASE

CONTACT
Lee Weinstein
Icebreaker
+1 (503) 708-0402
lee.weinstein@icebreaker.com


Icebreaker Announces New VP of Product
- Outdoors brand veteran Mark Koppes to take the reins of Icebreaker’s product team -

Wellington, New Zealand and Portland, Oregon (21 October 2013) –Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced today that Mark Koppes has joined its team as the company’s VP of Product.

“Mark is an outstanding leader with deep apparel experience,” says Jeremy Moon, Founder and CEO of Icebreaker. “He also has fantastic experience in the outdoor industry and multi-brand online experience. Mark is a real Icebreaker and the perfect person to take Icebreaker’s product to the next level.”

Image placeholder title

In this executive leadership position, Koppes is responsible for developing and directing Icebreaker’s global product design strategy, with an emphasis on design evolution to make Icebreaker even more distinctive and desirable while retaining functional excellence.

Koppes comes to Icebreaker with more than 28 years experience in retail, online and wholesale channels in the sports and outdoor industry. Most recently, Koppes was Vice President Merchandising & Planning, at Backcountry.com where he worked with over a 1,000 brands. Prior to that, Koppes was with Columbia Sportwear where as Vice President, Apparel he was responsible for product process and managing the brand. Koppes was with Nike for fifteen years previously where – in his final position as General Manager Apparel - he led the design, merchandising and development in both men's and women's performance apparel.

“I'm joining Icebreaker because I think it's an amazing brand with tremendous potential. I love the product creation process and having the opportunity to be a part of that process at Icebreaker is extremely exciting. A premium brand making premium product from a renewable resource – in my mind it couldn't get any better than that!”

About Icebreaker
Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 44 countries. See icebreaker.com for more information about Icebreaker, and jeremymoon.me for more information on Icebreaker founder and CEO Jeremy Moon.

Related

Image placeholder title

Icebreaker Announces New General Manager Europe

Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced today that Dion Taylor will be joining as the company’s General Manager for Europe. In this new executive leadership position, Dion is responsible for driving Icebreaker’s ...read more

Icebreaker Opens First Midwest Location to Warm Up Chicago

FOR IMMEDIATE RELEASE CONTACT Louise Edwards Public Relations312.751.5511 or PRLou@aol.com Icebreaker Opens First Midwest Location to Warm Up Chicago (CHICAGO, December 4, 2013) -Icebreaker, the New Zealand clothing company that pioneered merino wool for the outdoors, has ...read more

Image placeholder title

New Generation of Icebreaker Tees to Beat the Summer Heat

Innovative new fabric crafted from two natural fibers keeps travelers and hikers cool and dry Icebreaker SS15 Women's Adventure Travel Auckland, New Zealand (August 2014) – Travel and hiking in the heat will be a breeze with Icebreaker’s latest collection of summer tops made ...read more

Image placeholder title

Icebreaker Unveils New Season’s Merino for Travel, Sport and the Outdoors

New heat-beating fabrics, woven merino, and stunning nature-inspired prints for Spring/Summer 2015 Auckland, New Zealand (August 2014) – Merino pioneer Icebreaker pushes the boundaries of fabric innovation, design and functionality in its Spring/Summer 2015 collection. New ...read more

ExOfficio_Logo_B&G

ExOfficio® Appoints New VP of Design and Product Development

ExOfficio, a leading manufacturer of adventure travel apparel, is pleased to announce Julie Snow as the new Vice President of Design and Product Development, concluding a nation-wide search. In this position, Snow will be the driving force behind the evolution of the product ...read more

Icebreaker to Open Store at Toronto Premium Outlets

Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, today announced that it will have a storefront at the new Toronto Premium Outlets, which will celebrate its grand opening on August 1, 2013. Located in Halton Hills, Ontario, this is ...read more

AscentCRM Announces Appointment of New VP of Technology

AscentCRM, a relationship marketing software and services company, has brought Jason Giless on board to lead the architecture, design, and implementation of enterprise-level CRM solutions for AscentCRM’s growing client roster. Giless’s extensive development background and ...read more

Image placeholder title

New Icebreaker Sportswear Keeps Athletes Cool and Dry in the Heat

Icebreaker fuses two natural fibers to create the perfect performance fabric for sport and fitness Auckland, New Zealand (August 2014) - Icebreaker has combined two natural fibers to create high-performance apparel that keeps athletes cool, dry and comfortable during summer ...read more

Sven

Icebreaker Names Sven Baxmann as Germany Country Manager

Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced today that Sven Baxmann has joined the Icebreaker team as Germany Country Manager. Baxmann is responsible for strategically developing and implementing Icebreaker’s wholesale ...read more