Icebreaker Names Sven Baxmann as Germany Country Manager

Author:
Updated:
Original:

 Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced today that Sven Baxmann has joined the Icebreaker team as Germany Country Manager.

Baxmann is responsible for strategically developing and implementing Icebreaker’s wholesale business strategy in Germany, and integrating Icebreaker´s global efforts around retail and eCommerce to provide an integrated approach in that market. He is based from Icebreaker’s office in Starnberg, Germany.

“Sven has achieved great results with the premium brands he had to develop, and we look forward to him applying his leadership skills and experience to further promoting Icebreaker across Germany,” said Max Hofbauer, General Manager – Europe of Icebreaker.

“Icebreaker is an exceptional brand with unlimited potential, and I am excited to be a part of the team and to help lead it to the next levels in the German market,” said Baxmann.

Baxmann comes to Icebreaker from Iko – Corratec, a retailer and manufacturer of sporting goods and bicycles, where he was general manager of business development and a member of the executive board. Baxmann has also held international sales leadership positions with Van de Velde, a premium lingerie manufacturer, and Triumph International, an international underwear manufacturer.

About Icebreaker

Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 43 countries. See icebreaker.com for more information about Icebreaker, and jeremymoon.me for more information on Icebreaker founder and CEO Jeremy Moon.

Sven

Related

Image placeholder title

Icebreaker Announces New General Manager Europe

Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced today that Dion Taylor will be joining as the company’s General Manager for Europe. In this new executive leadership position, Dion is responsible for driving Icebreaker’s ...read more

Icebreaker Names Cathy Quain as First Global Vice President of Retail

Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced today that Cathy Quain has joined its team as the company’s first global Vice President of Retail. In this new leadership team position, Quain is responsible for strategically ...read more

Image placeholder title

Icebreaker Announces New VP of Product

FOR IMMEDIATE RELEASE CONTACTLee WeinsteinIcebreaker+1 (503) 708-0402lee.weinstein@icebreaker.com 
Icebreaker Announces New VP of Product- Outdoors brand veteran Mark Koppes to take the reins of Icebreaker’s product team - Wellington, New Zealand and Portland, Oregon (21 ...read more

Icebreaker to Open First Store in Chicago

Wellington, New Zealand (May 22, 2013) – Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, today announced it will open its first “TouchLab” store in Chicago, Illinois, USA. This is the company’s first Midwestern location and its tenth ...read more

Icebreaker to Open Store at Toronto Premium Outlets

Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, today announced that it will have a storefront at the new Toronto Premium Outlets, which will celebrate its grand opening on August 1, 2013. Located in Halton Hills, Ontario, this is ...read more

Icebreaker acquires Germany, Sweden & Norway Distributor

FOR IMMEDIATE RELEASE CONTACT: Lee Weinstein +1 (503) 708-0402 lee@leeweinstein.biz Martina Weidel +49 8326 366 428 Martina.weidel@icebreaker.com ICEBREAKER ACQUIRES GERMANY, SWEDEN & NORWAY DISTRIBUTOR- Acquisition Continues European Growth Strategy - Wellington, New Zealand ...read more

Icebreaker Opens First Midwest Location to Warm Up Chicago

FOR IMMEDIATE RELEASE CONTACT Louise Edwards Public Relations312.751.5511 or PRLou@aol.com Icebreaker Opens First Midwest Location to Warm Up Chicago (CHICAGO, December 4, 2013) -Icebreaker, the New Zealand clothing company that pioneered merino wool for the outdoors, has ...read more

Image placeholder title

Icebreaker Appoints New General Manager For Europe

Starnberg, Germany (August 13, 2014) – Icebreaker, the New Zealand company that pioneered outdoor merino wool apparel, today announced that Peter Ottervanger will join the brand as General Manager for Europe. Peter will be responsible for all of Icebreaker’s business interests ...read more

Image placeholder title

Icebreaker Hires Brian Mecham As U.S. General Manager

- Outdoor industry veteran to lead U.S. multichannel operations based in Portland, Oregon - Portland, Oregon (September 9, 2014) – Icebreaker, the New Zealand company that pioneered outdoor merino wool apparel, today announced that Brian Mecham will join the brand as U.S. ...read more