Darn Tough Vermont Joins The Conservation Alliance

The Conservation Alliance is pleased to announce Darn Tough Vermont as a new member of the organization.

Burlington, VT (March 30, 2012) – The Conservation Alliance is pleased to announce Darn Tough Vermont as a new member of the organization. The Vermont manufacturer of the only premium, performance socks with an unconditional lifetime guarantee has a history of environmental consciousness and dedication to sustainability. Their membership in the Alliance marks a furthering of their commitment to these principles.

As a new member of The Conservation Alliance, this partnership will continue to help support and bolster the Alliance's efforts to work directly with outdoor industry companies to fund conservation organizations working to protect North America's last wild spaces. As a member, Darn Tough Vermont joins six other Vermont companies and over 180 member companies in North America.

“Darn Tough Vermont embodies many of the same values we do around the active, conscious consumer,” said John Sterling, Conservation Alliance executive director. “We look forward to working with them to support key conservation initiatives in the industry and to demonstrate the true meaning of conserving resources while still supporting a healthy economy.”

“Nature and the outdoor lifestyle are ubiquitous aspects of life in Vermont, which is a constant reminder of the importance of conserving our natural spaces to ensure they remain unexploited for future generations,” said Ric Cabot, founder and president of Darn Tough Vermont. “We have always approached our business from a sustainability standpoint, both in terms of the environment and sustaining reliable jobs for over 150 Vermonters. As a member of The Conservation Alliance, we're excited to join the long list of respected industry partners to help support the Alliance's initiatives.”

Based in Northfield, Vermont, Darn Tough Vermont knits all of their socks at the family hosiery mill where the Cabot family has been making socks for over 30 years. The majority of the sock styles across the company's Specialty and Tactical product lines are made from Merino wool. Every pair is knit using the industry's highest density knitting and fine-gauge yarns to provide superior comfort, fit and durability. This quality-over-quantity approach to manufacturing reverberates the company's commitment to minimizing the environmental impacts of manufacturing and mitigates the superfluous consumerism caused by cheaply made products.

Darn Tough Vermont was founded in 2004 during a time when many U.S.-based manufacturers were leaving the country to pursue cheaper, foreign labor. The Cabot family refused to turn their backs on the community and people it sustained. Third-generation sock maker Ric Cabot revitalized the family business by forming the premium, performance brand Darn Tough Vermont.

For more information about Darn Tough Vermont, please visit http://www.darntough.com/.


About the Conservation Alliance:

The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas throughout North America.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed nearly $10 million to grassroots conservation groups. Alliance funding has helped save more than 29 million acres of wildlands; protect 2,700 miles of rivers; stop or remove 25 dams; designate five marine reserves; and purchase nine climbing areas.

For complete information on The Conservation Alliance, see: www.conservationalliance.com.

About Darn Tough Vermont:

Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont, offering both Specialty and Tactical product lines. Darn Tough Vermont's Specialty line offers footwear in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid's styles – all of which carry the industry's only unconditional lifetime guarantee. Darn Tough's product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. The company was founded by Ric Cabot in 2004, a third-generation sock maker, and operates out of Cabot Hosiery Mills. For more information, visit: www.darntough.com.