Darn Tough Vermont Donates Socks to Vermonters Affected by Irene

Darn Tough Vermont donates an initial 2,000 pairs of socks to those in need across the state of Vermont in the aftermath of Hurricane Irene. Darn Tough owner Ric Cabot speaks about the storm's affect on his business and employees.
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Northfield, VT— Touched by the devastation to many Vermont communities in the wake of Hurricane Irene, including its hometown of Northfield, Vermont, and inspired by the generosity of its neighbors, Darn Tough Vermont has pledged to make an initial donation of 2,000 pairs of socks to those in need across the state. The Vermont Foodbank will strategically distribute the men's, women's and children's socks throughout the state to communities hit hardest by Irene's flooding.

“Everyone is giving what they can during this challenging time for our state,” said Ric Cabot, owner of Darn Tough Vermont. “While food and water take precedent, a new pair of socks can go a long way for a family who has lost many necessities, or for someone who is standing all day in damp, humid conditions trying to rebuild their community. I know it's just socks, but it's what we do.”

Darn Tough Vermont and the Cabot Hosiery Mill have been making socks in Northfield, Vermont for over 30 years. The over 100 employees who work at the mill, including many from flood-ravaged Northfield, have all felt to affects of Irene in some way or another.

Cabot added, “Our staff has pulled together to help each other out during this difficult time. We are offering financial assistance to our employees who were hardest hit and unable to return to work. Thankfully, most of our staff was able to come back to the mill quickly. Inspired by their dedication and the generosity we've been seeing across the state, we hope these 2,000 pairs of socks will make the recovery effort a little easier.”

For more information on the Vermont Foodbank please visit www.vtfoodbank.org or call (800) 585-2265. For more information on Darn Tough Vermont please visit www.darntough.com.

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Darn Tough Vermont is a manufacturer of premium, all weather outdoors socks, with headquarters in Northfield, Vermont. Darn Tough Vermont offers products in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid's styles. The company's product is distinguished from industry competitors by: 100% USA manufacturing; small needle knitting which results in more stitches per inch and exceptional durability and cushioning; an exclusive blend of either Coolmax�� or ultra-fine merino wool for softness, fit, durability and moisture management; and a unique unlimited lifetime guarantee policy. For more information, visit: www.darntough.com.

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