Darn Tough Vermont’s Growth Shattering Projections

Darn Tough Vermont is smashing growth projections set earlier this year. After second-quarter assessments, the sock maker says it is investing an additional $400K into its hosiery mill this year.
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NORTHFIELD, VT — Darn Tough Vermont, domestic manufacturer of premium all-weather performance socks, is smashing growth projections set earlier this year. Last February, Darn Tough Vermont announced it was hiring more employees and increasing its knitting machine inventory by nearly 50 percent. After second-quarter assessments, the sock maker says it is investing an additional $400K into its hosiery mill this year, most of which will be allocated for more Italian-made seamless knitting machines, the most sophisticated seamless knitting machines available. The company also expects to continue adding jobs.

“People are willing to pay for quality,” said Ric Cabot, founder and president of Darn Tough Vermont. “Maybe even more than ever, consumers are making well-informed, deliberate purchases and looking for products that are made in the USA or guaranteed. They're spending their dollars very wisely. We are seeing growth through all of our branded channels of distribution.”

Given Darn Tough Vermont's rapid growth since the company's inception in 2004, Cabot feels they've earned a place in the hosiery history books. “Northfield, Vermont may just be the new sock capital of the world,” he said jokingly. The town of Fort Payne, Alabama once held the title of “Sock Capital of the World,” but the last major hosiery mill there closed its doors and headed overseas earlier this year. A roadside sign proudly proclaiming Fort Payne as the “Sock Capital of the Word” has since been removed, and the title is up for grabs as far as Cabot is concerned. “Volume needn't be the driving factor for the ‘Sock Capital' title,” added Cabot. “It should be based on quality.”

“Unlike so many hosiery and textile mills who have succumbed to the cost-savings of offshore manufacturing, our mill and our jobs are here to stay,” asserted Cabot. “More importantly, we're not just holding our ground but growing at a rapid rate in a challenging business environment. We'd like to take the ‘Sock Capital of the World' title back to the United States. Heck, let's bring it to Northfield, Vermont. This is where the title belongs."

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About Darn Tough Vermont

Darn Tough Vermont is a domestic manufacturer of premium, all weather outdoor socks, with headquarters in Northfield, Vermont. Darn Tough Vermont offers products in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid's styles. The company's product is distinguished from industry competitors by: 100% USA manufacturing; small needle knitting which results in more stitches per inch and exceptional durability and cushioning; an exclusive blend of either Coolmax® or ultra-fine merino wool for softness, fit, durability and moisture management; and a unique unlimited lifetime guarantee policy. For more information, visit: www.darntough.com.

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