Shannon McKenna Joins Darn Tough Vermont as Director of Gov't Sales

Bringing more than a decade of government and military sales experience with her, Shannon McKenna joins Darn Tough Vermont as Director of Government Sales for the company’s tactical sock line.

NORTHFIELD, VT — Darn Tough Vermont, manufacturer of premium all-weather performance socks, has named Shannon McKenna Director of Government Sales. McKenna's hire will grow the company's focus on, and commitment to, outfitting the U.S. Military with its premium, made-in-Vermont tactical socks.

“As evidenced by the Army's PEO Soldier-Certified Gear seal on our tactical socks, Darn Tough has a history of setting the standard for the capabilities of a high-performance outdoor sock,” said Ric Cabot, President and Founder of Darn Tough Vermont. “Shannon's more than 15 years experience working with government and military partners will help us outfit more of our service men and women with the most durable and ultra comfortable all-weather, all-environment socks available.”

Prior to joining Darn Tough Vermont, McKenna was Sales & Marketing Manager for Cleveland, Ohio-based Team Wendy, a manufacturer of personal protective gear for the U.S. military. McKenna joined the company in 1999 and held a variety of sales, administrative, and finance positions.

Darn Tough's tactical sock line is designed to meet the demanding requirements of the U.S. Armed Forces by improving quality of life, increasing soldier safety, enhancing force protection, and heightening overall warfighter survivability. Custom, ultra-fine merino wool yarns and the highest density stitch count in the industry result in a sock that achieves – and often exceeds – the military's rigorous standards. All Darn Tough socks are made in the company's mill in Northfield, Vermont under rigorous quality control standards. Tactical socks are available in five categories: Berry Compliant, Tactical, Uniform, Boot, and Physical Training.

More information is available at

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Darn Tough Vermont is a manufacturer of premium, all weather outdoors socks, with headquarters in Northfield, Vermont. Darn Tough Vermont offers products in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid's styles. The company's product is distinguished from industry competitors by: 100% USA manufacturing; small needle knitting which results in more stitches per inch and exceptional durability and cushioning; an exclusive blend of either Coolmax® or ultra-fine merino wool for softness, fit, durability and moisture management; and a unique unlimited lifetime guarantee policy. For more information, visit: