Darn Tough Hires Mootzilla Marketing for Sales in South Central US - SNEWS

Darn Tough Hires Mootzilla Marketing for Sales in South Central US

Darn Tough Vermont, American manufacturer of premium, all-weather performance socks, has hired Mootzilla Marketing as its sales agency of record in the South Central United States, including Texas, Arkansas, Louisiana and Oklahoma.
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–Greater availability of premium socks for Southern Retailers–

NORTHFIELD, VT—Darn Tough Vermont, American manufacturer of premium, all-weather performance socks, has hired Mootzilla Marketing as its sales agency of record in the southern United States, including Texas, Arkansas, Louisiana and Oklahoma.

“We depend on our sales representatives to help us increase the availability of our premium, American-made socks into markets far away from our Vermont sock mill,” said Mark Comcowich, Director of Sales and Marketing at Darn Tough Vermont. “Mootzilla is well-established in their region and is poised to help us open new accounts as well as service existing ones through an experienced, dedicated sales force.”

Mootzilla Marketing comprises three partners: Lori Barrett who lives in Austin, Texas and covers South Texas; David Mootz who lives in Dallas, Texas and covers North Texas, Louisiana and East Arkansas; and Chad Shanks who lives in Tulsa and covers Oklahoma, West Arkansas and the Texas panhandle. Combined, this three-person team at Mootzilla has over 30 years experience in the cycling, running and outdoor industries. The sales force currently represents the outdoor brands Louis Garneau, inov-8 Shoes, Tifosi Optics, SKINS Compression, Club Ride Apparel and Honey Stinger.

“It's a pleasure to get behind a company with the reputation for quality and dedication to American manufacturing that Darn Tough Vermont brings,” said David Mootz. “They make a great addition to our current product lineup and our team is very excited to be working with Darn Tough Vermont.”

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About Darn Tough Vermont

Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont, offering both Specialty and Tactical product lines. Darn Tough Vermont's Specialty line offers footwear in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid's styles – all of which carry the industry's only unconditional lifetime guarantee. Darn Tough's product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. The company was founded by Ric Cabot in 2004, a third-generation sock maker, and operates out of Cabot Hosiery Mills. For more information, visit: www.darntough.com.

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