Kästle Ltd. Inks Deal with Backbone Media to Manage Public Relations

Kästle Ltd., the new owner of the Kästle ski brand, has retained Backbone Media to manage its public relations and media communications.
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Kästle Ltd., the new owner of the Kästle ski brand, has retained Backbone Media to manage its public relations and media communications. A new line of Kästle alpine skis will be available in North America and Europe at selected retailers in early 2008.

“Backbone Media has the skills and the ability to help us successfully launch a new company and rebuild the Kästle brand to surpass even its former dominance,” states Kästle Ltd. president, Siegfried Rumpfhuber. “Like Kästle, Backbone is comprised of authentic, passionate individuals with tremendous experience in their industry. We are excited to work together.”

Last year, Austrian entrepreneurs and former ski racers Siegfried Rumpfhuber, Alexander Lotschak and Oliver Binder acquired worldwide trademark rights for Kästle from the Benetton Group, which abandoned the brand in 1999 to develop its line of Nordica skis. With support from strategic partners and investors Cross Industries Inc., owners of KTM motorcycles, Kästle Ltd. will begin production with a line of four ski models for 2008.

“Kästle is a brand with a rich heritage and a strong reputation even after eight years of dormancy,” notes Backbone Media partner, Nate Simmons. “We are impressed by the new management team, their technology and the product line up. We excited about the opportunity to help a new, independent ski company grow and thrive.”

Kästle Ltd. is headquartered in Wels, Austria in the heart of the Alps. Kästle skis are 100 percent developed and manufactured in Austria. For more information, visit www.kaestle-ski.com.


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