Sanük Inks Deal with Backbone Media to Manage Public Relations - SNEWS

Sanük Inks Deal with Backbone Media to Manage Public Relations

January 10, 2008 (Cardiff by the Sea, Calif.) –Sanük USA has retained Backbone Media to manage its public relations and media communications.
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January 10, 2008 (Cardiff by the Sea, Calif.) –Sanük USA has retained Backbone Media to manage its public relations and media communications. Backbone will focus on the outdoor and lifestyle markets for Sanük, a footwear company that started as a core surf brand and has grown into a worldwide phenomenon with its signature Sidewalk Surfer styles.

“Backbone Media has the experience and the network to help us continue our organic growth into more lifestyle markets, while maintaining our authenticity as a small California surf company,” states Sanük president John Vance.

Sanük is a Thai word that means the “pursuit of happiness.” Local Huntington Beach surfer Jeff Kelley founded Sanük from his garage in 1999 with sandal styles that utilized funky materials like indoor-outdoor carpet. The quirky, ultra-comfortable sandals were an immediate hit in the surf community.

Two years ago, Sanük introduced its Sidewalk Surfers, footwear that looks like a shoe but is really a sandal. Sidewalk Surfers were born out of the belief that most of today's footwear is plagued by too much foam, gel, air cells, gizmos and gadgets that promote overall foot weakness and lead to common foot injuries. Sanük's Sidewalk Surfer sandals feature “Barefoot Un-technology,” a patented, simplistic design that attaches a shoe upper to a sandal footbed, which provides superior comfort and allows the foot to bend and flex the way nature intended.

The comfort and functionality of Sanük sandals, combined with their unique, authentic styles have attracted a loyal following of pro athletes, musicians and celebrities including Shane Dorian, Donavon Frankenreiter and Brad Pitt.

Sanük will introduce over 20 new styles for Fall 2008.

“Sanük is a fun, emerging brand with a unique culture and a compelling product line,” notes Backbone Media partner, Penn Newhard. “We are excited to introduce Sanük's ‘not-a-shoe' styles and comfort to more people.”

Sanük USA is headquartered in Cardiff by the Sea, with offices that overlook the renowned surf break at Cardiff Reef.

For more information visit www.sanuk.com or contact Jessica Smith at (970) 963-4873 or jsmith@backbonemedia.net.


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