SOLE Custom Footbeds Selects Backbone Media to Direct Public Relations

Edge Marketing Corporation, manufacturer of SOLE Custom Footbeds, has retained Backbone Media of Carbondale, Colo. to manage its public relations and product placement initiatives.
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(Calgary, AB) – Edge Marketing Corporation, manufacturer of SOLE Custom Footbeds, has retained Backbone Media of Carbondale, Colo. to manage its public relations and product placement initiatives. Backbone Media will promote SOLE's complete line of heat-moldable footbeds.

Designed to replace a shoe or boot's factory insole, SOLE Custom Footbeds provide comfort and support through a simple do-it-yourself heat molding process, which allows the footbed to mold to the user's unique foot shape. SOLE currently offers eight footbed models to fit a wide variety of shoes and boots for the sports, labor and military markets.

“SOLE has a growing legion of enthusiastic customers who range from world-class professional athletes, to construction workers, to the US Military,” says Edge Marketing president, Mike Baker. “Partnering with Backbone Media will help us build our brand recognition and promote our new products like the Dean Karnazes and Ed Viesturs signature models.”

SOLE Custom Footbeds are made from a variable density EVA base that provides firm support in the arch and heel while remaining soft and flexible in the forefoot. The footbeds also feature SOFTEC, a propriety material with industry-leading cushioning, as well as moisture wicking top sheets to keep feet cool and dry.

“The team at SOLE has developed a technically superior product that has applications for consumers in all walks of life,” comments Nate Simmons of Backbone Media. “With an increased focus on health and fitness in our society we are excited to represent a product that has proven to increase performance while decreasing pain, fatigue and the chance of injury.”

About SOLE:
In a quest to find an effective and affordable solution to relieve his chronic back pain, British Columbia entrepreneur Mike Baker launched SOLE Custom Footbeds in 2001. Today, REI, Red Wing Shoes and thousands of specialty retailers around the world carry SOLE Custom Footbeds. The company employs over 30 people with offices in Vancouver, British Colombia, Calgary, Alberta and Great Falls, Montana. For more information on SOLE, go to www.yoursole.com or call 866-235-SOLE.

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