SOLE Custom Footbeds Donates $12,000 And Counting to Big City Mountain

Renowned mountaineer Ed Viesturs and SOLE Custom Footbeds have teamed up to support and encourage America’s urban youth to get outside and experience the wilderness with SOLE’s $12,412 contribution to Big City Mountaineers.
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(Calgary, AB) – Renowned mountaineer Ed Viesturs has climbed the world's highest peaks with the support of SOLE Custom Footbeds under his feet every step of the way. Now, Viesturs and SOLE have teamed up again to support and encourage America's urban youth to get outside and experience the wilderness with SOLE's $12,412 contribution to Big City Mountaineers.

“SOLE is proud to make this first donation to such an important, worthy cause,” states SOLE president and founder, Mike Baker. “Our products are designed to help people achieve a more active and healthy lifestyle and we recognize that commitment starts at an early age.”

SOLE's contribution to Big City Mountaineers represents the first installment of an ongoing charitable giveback program. For every Ed Viesturs Signature Edition Footbed sold, SOLE donates $2 to Big City Mountaineers, a 501(c)(3) corporation whose mission is, “to provided urban teenage youth in need of positive adult mentoring with challenging and safe wilderness experiences led by qualified adult volunteer guides.”

“Ed has been a long-time supporter of Big City Mountaineers and for SOLE to recognize his commitment to our program with such a generous donation is remarkable,” states Mark Godley, Executive Director of Big City Mountaineers. “SOLE's donation will be used to help at least a dozen young people continue their positive relationship with the outdoors and our programs through BCM's Teen Employment program in 2008.”

Designed to replace a shoe or boot's factory insole, SOLE Custom Footbeds provide comfort and support through a simple do-it-yourself heat molding process, which allows the footbed to mold to the user's unique foot shape. The Ed Viesturs Signature Edition SOLE is specifically designed for the demands of those who spend lengthy periods of time on their feet. The perforated EVA base enhances breathability and reduces weight, which increases endurance. X-Static® silver fibers in the top sheet help control odor. Industry-leading cushioning is supplied by 3.2 millimeters of SOFTEC, a proprietary padding material. For more information on the Ed Viesturs Signature Edition, click here.

About SOLE:
In a quest to find an effective and affordable solution to relieve his chronic back pain, British Columbia entrepreneur Mike Baker launched SOLE Custom Footbeds in 2001. Today, REI, EMS, Red Wing Shoes and thousands of specialty retailers around the world carry SOLE Custom Footbeds. The company employs over 30 people with offices in Vancouver, British Colombia, Calgary, Alberta and Great Falls, Montana. For more information on SOLE, go to www.yoursole.com or call 866-235-SOLE.

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