SOLE Footbeds Donates $15,000 and Counting to Karno Kids Charity - SNEWS

SOLE Footbeds Donates $15,000 and Counting to Karno Kids Charity

Ultramarathoner Dean Karnazes and SOLE have teamed up to support and encourage America’s youth to get outside and be physically active with SOLE’s $15,000 contribution to Karnazes’s charity, Karno Kids.
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This Fall, renowned endurance athlete Dean Karnazes completed an astounding 50 marathons, in 50 states, in 50 consecutive days with the support of SOLE Custom Footbeds under his feet every step of the way. Now, Karnazes and SOLE have teamed up again to support and encourage America's youth to get outside and be physically active with SOLE's $15,000 contribution to Karnazes's charity, Karno Kids.

“SOLE is proud to make this first donation to such an important, worthy cause,” states SOLE president and founder, Mike Baker. “Our products are designed to help people achieve a more active and healthy lifestyle and we recognize that commitment starts at an early age.”

SOLE's contribution to Karno Kids represents the first installment of an ongoing charitable giveback program. For every Dean Karnazes Signature Edition Footbed sold, SOLE donates $2 to Karno Kids, a 501(c)(3) corporation whose mission is, “to encourage, motivate, and inspire our youth to get outside and become physically active, and to restore and preserve the environment for their use and enjoyment.”

The $15,000 donation represents contributions from the Dean Karnazes SOLE Footbeds sold since November 2006. Based on sales forecasts, Baker expects SOLE to donate an additional $25,000 to Karno Kids by the end of 2007.

“This donation and SOLE's ongoing commitment will directly impact the lives of our youth. We have a crisis of inactivity and obesity in North America, and SOLE has taken a leadership role in helping us reverse this unfortunate trend,” states Karnazes.

Designed to replace a shoe or boot's factory insole, SOLE Custom Footbeds provide comfort and support through a simple do-it-yourself heat molding process, which allows the footbed to mold to the user's unique foot shape. The Dean Karnazes Signature Edition SOLE provides heat moldable support and a custom fit, specifically designed for the demands of those who spend lengthy periods of time on their feet. The perforated EVA base enhances breathability and reduces weight, which increases endurance. X-Static silver fibers in the top sheet help control odor. Industry-leading cushioning is supplied by 1.6 millimeters of SOFTEC, a proprietary padding material. For more information on the Dean Karnazes Signature Edition, click http://www2.yoursole.com/products/footbeds/signature/karnazes.html> .

About SOLE:
In a quest to find an effective and affordable solution to relieve his chronic back pain, British Columbia entrepreneur Mike Baker launched SOLE Custom Footbeds in 2001. Today, REI, EMS, Red Wing Shoes and thousands of specialty retailers around the world carry SOLE Custom Footbeds. The company employs over 30 people with offices in Vancouver, British Colombia, Calgary, Alberta and Great Falls, Montana. For more information on SOLE, go to www.yoursole.com or call 866-235-SOLE.

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