Canadian footwear and footbed company SOLE sends employees, equipped with footbeds, on the first annual SOLE sponsored expedition with nonprofit, Big City Mountaineers

VANCOUVER (July 17, 2018) – Employees from the industry’s leader in pain reduction and orthopedic health, SOLE™, returned July 3rd from a week-long backpacking trip through the Pacific Northwest led by nonprofit expedition group, Big City Mountaineers. In addition to donating $10,000 to sponsor the expedition, SOLE has donated $280,000 to Big City Mountaineers to date.

Three SOLE employees acted as volunteer trail mentors for the inner-city youth on the first collaborative expedition between the two organizations. The team put both the company’s philosophy of helping people enjoy the outdoors and the company’s high quality, sustainable footwear to the test by hiking miles through the Mt. Hood National Forest alongside teenage boys from the Big City Mountaineers program. The employees served as positive role models and mentors for the boys, who were provided with the company’s insoles to wear during the trip.

“Considering some of their back stories, it was amazing to see the humor and sense of adventure the kids had,” said Andrew Yule, SOLE’s Purchasing Manager who attended the trip. “Nature was definitely the ‘great equalizer’ allowing these kids to be kids.”

Employees returning from the trip said that mentoring the boys helped them to develop a deeper level of empathy, improve their leadership skills, and learn more about the culture of today’s youth.

“It was truly a moment in my life I will not forget,” said one SOLE employee after the trip.

SOLE has a long-standing relationship with Big City Mountaineers. The organization is one of SOLE’s three beneficiaries to which the company donates a portion of each purchase of its Performance footbed collection. To date, SOLE has donated more than $280,000 to Big City Mountaineers.

As always, SOLE will be donating all of the proceeds from its coffee bar, cash footbed sales and “Brands for Better” sustainability event at the 2018 Summer Outdoor Retailer show this month. Join us for our Brands for Better event to hear from forward thinkers, 1% for the Planet members and B Corps at a happy hour on Tuesday, July 24th at 4:30pm at the SOLE Booth #46105-UL. Learn more about Brands for Better here.

About SOLE

SOLE has established itself as a leader in pain reduction and orthopedic health thanks its award-winning and fan-favorite customizable footbeds and footwear. SOLE's signature shape has been proven time and again to eradicate foot pain, fatigue and prevent injury while improving orthopedic alignment issues, athletic performance, posture, and foot and ankle mechanics.

SOLE has committed themselves to providing quality orthopedic products without sacrificing the environment by creating a footwear line boasting 100 percent recycled cork footbeds, thanks to their recycling partner ReCORK. SOLE’s vision is to pioneer a closed-loop manufacturing process by reusing natural wine corks, a sustainable and renewable resource that has been underutilized in the past. Learn more and shop the collections at yoursole.com.

About Big City Mountaineers

Big City Mountaineers works alongside the transformative powers of Mother Nature to leave a lasting impact on the lives of under-resourced youth. It’s wilderness expeditions bring kids out of their comfort zones and into the wild, where they develop the confidence needed for more promising futures.

Big City Mountaineers’ programs focus on improving the self-esteem, sense of responsibility, group communication and decision-making skills of nearly 1,000 youth annually. They engage youth in 7 cities across the country including Boston, Denver, Miami, Minneapolis, Portland, San Francisco, and Seattle. Learn more about Big City Mountaineers at https://www.bigcitymountaineers.org/

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