SOLE
The talk of the show: Outdoor Retailer Summer Market 2019
Summer Market 2019 was just my third Outdoor Retailer show, so the experience still leaves me a little giddy and starstruck. This time around I met some of the founders behind my favorite brands, chatted with my Instagram heroes, and also cruised the show floor— attending panel ...read more
The Plastic Impact Alliance is now 96 brands strong. Will you join?
Last year, the Super Bowl, one of the largest events in the country with more than 100,000 attendees, sought to keep 90 percent of waste out of landfills and send 10 percent to a waste-to-energy plant. Due to its magnitude, some were skeptical. But they pulled it off. Now, it's ...read more
Update: 48 brands (and counting) unite to ditch single-use plastic at Outdoor Retailer
When baristas offer single-use cups and food vendors offer reusable utensils, most of us have begun to say, "No, thanks, I'll use my own." We do this because we understand that single-use plastic is a burden to our beloved planet. As we count down to Outdoor Retailer Summer ...read more
Industry Buzz: The Dawn Wall on Netflix, Alpine Start, SOLE and United By Blue, Alterra Mountain capital improvements, and more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. The Dawn Wall, the movie about climbers Tommy Caldwell and Kevin Jorgeson, is on Netflix—good news if you missed it in theaters or want to watch it again and ...read more
Green buzz from the show floor
Wash your down, protect the rainforest Allied Feather & Down is launching an outdoor industry first: a palm oil-free home detergent that’s formulated just for down. (Palm oil is in environmentalists’ crosshairs because its cultivation causes deforestation in the tropics.) ALLIED ...read more
Industry Buzz: OR fashion shows, SOLE, Sherpa, national parks, Durango retailer, and more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. At Outdoor Retailer Snow Show, SOLE is debuting a new 'Eco' collection, designed sustainable from tongue to tread. The FW19 range includes 12 new footwear styles ...read more
Outdoor Retailer unveils Innovation Awards finalists
Nearly three dozen of the outdoor industry's most innovative products and technologies will be on display on the show floor at Outdoor Retailer Winter Market. Outdoor Retailer yesterday released the list of 32 finalists of the Innovation Awards, recognizing design, innovation, ...read more
Industry Buzz: National Summit Day, cyclists killed, Hipcamp, Yvon Chouinard, and new hires
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Heartbreaking news: A D.C. couple who was biking around the globe was killed in an attack in Tajikistan on Sunday. The two 29-year-olds—Jay Austin and Lauren ...read more
SOLE Sends Volunteer Team to Assist with Big City Mountaineers Youth Wilderness Program, in Addition to Donating $280,000 to the Nonprofit
VANCOUVER (July 17, 2018) – Employees from the industry’s leader in pain reduction and orthopedic health, SOLE™, returned July 3rd from a week-long backpacking trip through the Pacific Northwest led by nonprofit expedition group, Big City Mountaineers. In addition to donating ...read more
SOLE, ReCORK and Scream Agency to Host “Brands For Better” Event at Summer Outdoor Retailer Trade Show
DENVER (July 12, 2018) — SOLE, ReCORK and Scream Agency will be hosting a Brands For Better Happy Hour event at Summer Outdoor Retailer at 4:00 p.m. on Tues. July 24 at SOLE Booth #46105-UL. All OR attendees are invited to hear TED-style lightning talks from speakers who are ...read more
Flip flops made from wine corks
Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Mike Baker, founder and CEO of SOLE. Years ago, SOLE began a journey down a new sustainable path, committing ourselves ...read more
SOLE's new Active with Met Pad footbeds
We’re excited to announce the launch of our highly-anticipated footbed featuring metatarsal support, a technical bump added to the forefoot of our award-winning footbeds that supports and separates toe bones for pain relief and comfort. The Active with Met Pad footbed ...read more