Backbone Media continues to add to its fast-growing public relations team by welcoming Elinor Fish as its newest account manager. Prior to joining Backbone, Elinor worked as the managing editor at Trail Runner magazine.
“Bringing Elinor to Backbone is a real coup for us,” states Backbone partner, Nate Simmons. “Her background in the outdoor industry and her knowledge of footwear will be a tremendous asset to our team.”
Working as the account manager for Backbone clients Newton Running and Teva, Elinor will draw from a PR background cultivated during her time in media relations and tourism marketing in her home country of Canada, where she worked for Banff Lake Louise Tourism and Travel Alberta International. “I am excited to combine my varied communication and PR skills to this job at one of the outdoor industry’s leading and most innovative PR firms,” says Elinor.
Elinor also brings an entrepreneurial spirit to her new post. For 10 years, she has led running camps and clinics in Canada and Colorado, and last year founded Run Wild Retreats, a company offering trail running adventures for women designed to refresh the spirit and invigorate the body with trail running, yoga and expert-led classes in running technique, sports nutrition, injury prevention, gear selection and more.
A lifelong outdoor enthusiast, Elinor grew up in a small ski town in British Columbia and has run competitively for 20 years in cross country and trail ultrarunning. In 2010, she completed her first 100-mile race, the Leadville Trail 100 in Leadville, Colorado.
About Backbone Media
Backbone is a progressive media and PR agency specializing in the outdoor and active lifestyle marketplace, representing over 35 category-leading clients with offices in Carbondale, Colo. and Jackson, Wyo.