Page Kelley Joins Backbone Media as Associate Media Director

New hire brings wealth of media planning and buying experience.

(Carbondale, Colo.) Backbone Media, LLC, the country’s leading active lifestyle public relations and media agency, is pleased to announce the addition of Page Kelley as associate media director. Kelley joins Backbone from her previous position as senior media planner at Mindshare Chicago.

“Backbone's media planning business has grown significantly over the last few years, such that we buy media for 20 brands across all mediums,” says Backbone Media partner and media director Greg Williams. “Page brings significant media acumen and experience that will continue to raise the level of strategic thinking and service we provide our clients.”

At Mindshare, Kelley worked with numerous brands across multiple industries, managing individual budgets over $25 million. Kelley has executed campaigns across all mediums against a variety of target audiences. Most recently, her focus has been on planning and new media development.

"Through my experience at Mindshare I have learned how to strategically prioritize channel selection and media tactics based on my clients’ overall business and campaign goals, all the while bringing innovation to their media plans to keep pace with an ever-changing media landscape," states Kelley. “I’m really excited to bring this type of thinking to the amazing clients on Backbone's roster. Backbone is a unique agency that combines my greatest passions: media and the outdoors.”

Backbone Media buys over $20 million annually for top active lifestyle brands such as Eddie Bauer, SmartWool and Black Diamond Equipment as well as adventure travel destinations like Sun Valley, Telluride and Estes Park.

About Backbone Media
Backbone Media
is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 15 years, Backbone has worked with leading food and beverage, gear, apparel and technology brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.



Charlie Lozner to join Backbone Media as Director of Integrated Services

Backbone Media, the country’s premier active lifestyle agency, has hired Charlie Lozner in the newly-created role of Director of Integrated Services. Lozner has over a decade of brand marketing and communications experience, having spent the last six years as Director of more

Backbone Media Hires Elinor Fish

Backbone Media continues to add to its fast-growing public relations team by welcoming Elinor Fish as its newest account manager. Prior to joining Backbone, Elinor worked as the managing editor at Trail Runner magazine. “Bringing Elinor to Backbone is a real coup for us,” more

Backbone Media Promotes Laura Patten to Associate Media Director

July 30, 2012 (Carbondale, Colo.) Backbone Media, LLC, a public relations, social and media agency specializing in the active lifestyle market, is pleased to announce the promotion of Laura Patten to the newly created position of associate media director. “Laura has been more


Former editor Brian Holcombe joins Backbone Media

Holcombe heads trio of new account manager hires. (CARBONDALE, Colo.) Backbone Media, the country’s premier active lifestyle public relations and media agency, has hired Brian Holcombe as a PR/Social Media Account Manager. Holcombe worked at Velo magazine for over five years and more

Polartec, LLC Names Simmons of Backbone Media to Manage Brand

Polartec, LLC has selected Nate Simmons of Carbondale, Colorado-based Backbone Media, as its new Director of Marketing. Simmons will continue as a partner at Backbone Media and the agency will dedicate additional resources to manage the marketing and communications for the more

JanelleHuelsman_Backbone Media

Backbone Media Bolsters PR Team with New Hires

(CARBONDALE, Colo.) June 2, 2016 – Backbone Media, the country’s leading active lifestyle agency, continues to grow its public relations team. Two new hires recently joined the agency’s Carbondale and Denver offices. Janelle Huelsman joins Backbone’s Carbondale headquarters as more

Teva Selects Backbone Media to Support Brand Communications

(Goleta, Calif.)– Leading outdoor footwear brand, Teva®(a division of Deckers Outdoor Corporation, NASDAQGS: DECK) has retained Backbone Media to manage its public relations. Backbone will support Teva’s media communications, product placement, branded content and social media more

Backbone Media Strengthens; Ian Anderson and Mavs Fitzgerald Join Team

Backbone Media, a full service media buying and public relations firm based in Carbondale, Colorado, announced the hiring of two new staff, Ian Anderson and H. Mavis Fitzgerald. Both will work as Public Relations Account Executives in the outdoor, fitness and lifestyle markets. more

John DiCuollo Joins Backbone Media

Backbone Media LLC, a full service public relations and media buying firm, announces the addition of John DiCuollo to its team. John, who most recently served as the Ad Director of Climbing Magazine, will begin as the account manager for both Big Agnes and Thorlos.“We're more