(Carbondale, Colo.) Backbone Media, LLC, the country’s leading active lifestyle public relations and media agency, is pleased to announce the addition of Page Kelley as associate media director. Kelley joins Backbone from her previous position as senior media planner at Mindshare Chicago.
“Backbone's media planning business has grown significantly over the last few years, such that we buy media for 20 brands across all mediums,” says Backbone Media partner and media director Greg Williams. “Page brings significant media acumen and experience that will continue to raise the level of strategic thinking and service we provide our clients.”
At Mindshare, Kelley worked with numerous brands across multiple industries, managing individual budgets over $25 million. Kelley has executed campaigns across all mediums against a variety of target audiences. Most recently, her focus has been on planning and new media development.
"Through my experience at Mindshare I have learned how to strategically prioritize channel selection and media tactics based on my clients’ overall business and campaign goals, all the while bringing innovation to their media plans to keep pace with an ever-changing media landscape," states Kelley. “I’m really excited to bring this type of thinking to the amazing clients on Backbone's roster. Backbone is a unique agency that combines my greatest passions: media and the outdoors.”
Backbone Media buys over $20 million annually for top active lifestyle brands such as Eddie Bauer, SmartWool and Black Diamond Equipment as well as adventure travel destinations like Sun Valley, Telluride and Estes Park.
About Backbone Media
Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 15 years, Backbone has worked with leading food and beverage, gear, apparel and technology brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.