Field & Stream Total Outdoorsman Challenge Hires Backbone Media

Field & Stream magazine has retained Backbone Media to manage the public relations and media communications for the 2007 FIELD & STREAM TOTAL OUTDOORSMAN CHALLENGE presented by JACK DANIEL’S.
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Field & Stream magazine has retained Backbone Media to manage the public relations and media communications for the 2007 FIELD & STREAM TOTAL OUTDOORSMAN CHALLENGE presented by JACK DANIEL'S. The fourth annual event will include six regional qualifiers and a national championship to determine the nation's best all-around outdooorsman (or woman) with a $25,000 prize and national television exposure on the line.

“Backbone is perfectly aligned to help the Total Outdoorsman Challenge build upon its success and grow the event's national exposure,” states Amanda McNally, public relations manager for Field & Stream. “We're looking for strong participation in each of our qualifying events and Backbone will help us get the word out so we have the best of the best at the national championships.”

Field & Stream will select contestants for the national championships through a series of six qualifying events at Bass Pro Shops in Fort Lauderdale, Dallas, Las Vegas, Chicago, Baltimore and Nashville. Contestants at each of the regional qualifiers compete in fly casting, archery, air rifle and bait casting. The top-ranking competitor from each qualifier will advance to the national championships in Springfield, Mo. in mid-August.

At the national championships 16 contestants must prove their mettle at seven different outdoor skills: fly casting, bait casting, air rifle, shotgun, endurance, archery and ATV handling. The outdoorsman with the best combined score at the end of the event wins $25,000 in cash and prizes, including a new Artic Cat 700 EFI 4x4 Automatic ATV. The national championship carries a total $38,000 prize purse, with all 16 competitors receiving a cash prize.

The Versus network will air three one-hour shows featuring the Field & Stream Total Outdoorsman Challenge presented by Jack Daniel's in September 2007, concluding with an episode that will reveal the national champion.

“The Total Outdoorsman Challenge is a one-of-a kind event showcasing the increasing popularity of outdoor sports, ” comments Nate Simmons of Backbone Media. “We're proud to partner with industry-leader Field & Stream to broaden this event's exposure.”

Sponsors of the 2007 Field & Stream Total Outdoorsman Challenge presented by Jack Daniel's include: Jack Daniel's, title sponsor; Bass Pro Shops, retail sponsor; Columbia, apparel sponsor; Wolverine, footwear sponsor; Bowtech, bow sponsor; Artic Cat, ATV sponsor; Gamo, air rifle sponsor; and the National Shooting Sports Foundation, shooting sponsor.

FIELD & STREAM TOTAL OUTDOORSMAN CHALLENGE PRESENTED BY JACK DANIEL'S SCHEDULE:

Qualifiers:
• Fort Lauderdale: April 14, 2007
• Dallas: April 21, 2007
• Las Vegas: April 28, 2007
• Chicago: May 5, 2007
• Baltimore: May 19, 2007
• Nashville: May 26, 2007

National Championship:
• Springfield, MO: Mid-August

About Field & Stream:
Field & Stream, The World's Leading Outdoor Magazine, is the largest and most recognized outdoor publication. Devoted to the complete outdoor experience and lifestyle, Field & Stream gives its readers the knowledge and inspiration to pursue the sports they love. It celebrates the outdoor experience with great stories, compelling photography and sound advice, while honoring the traditions hunters and fishermen have passed down for generations. Established in 1895, Field & Stream is the country's largest-circulation special-interest magazine and is published 11 times per year by the Bonnier Corporation.

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