SOLE Grows Business with New Sales Force and Staff Promotions

After seven years of relying upon an internal sales team, last year SOLE hired a network of regional sales agencies to represent its product line of premier orthopedic footbeds, socks and sandals in North America.

After seven years of relying upon an internal sales team, last year SOLE hired a network of regional sales agencies to represent its product line of premier orthopedic footbeds, socks and sandals in North America. In the six months since adding the new sales force, SOLE has opened over a hundred new accounts and today announced the promotion of two staff members.

“Our new sales team has truly exceeded expectations,” states SOLE president, Mike Baker. “We've opened 84 new accounts in the first quarter of 2009 alone.”

The North American SOLE sales team consists of:

Southeast: Adrenaline Sports Marketing- Mel Chrestman and Kev Martin
Rockies: Alpine Sales- Mark Vaughn, Tim Coats, Brian Stevenson, Ian Decker and Jacquelyne Mohn
South: Alpine Cowboy Agency- Koby and Stephanie Crook, Garrett Mitchell and Derek Bentley
Midwest: Ames Adventure Outfitters- Brian and Vanessa Block, Peter Grimes and Jon Jugenheimer
New England: Pursuit Brand Equity Group- Jonathan Vinet and Adam Casey
Great Lakes: Christian Ward
Mid Atlantic: Trezise and Associates- Fred Trezise and Patrick Miller
Northwest: Tim Eidse
Western Canada: Iain Macfarlane
Ontario: Yates Oudoors- Kevin Yates

In addition to its new sales team, SOLE has also promoted several internal staff members. Jonathan Koops, who started with SOLE in August 2003, was promoted from director of sales to the new vice president of sales after successfully restructuring the sales department. Andrew Baerg, who began work with SOLE in 2002 and recently oversaw the transition of all SOLE's business software to a web-based, open-source platform, was promoted to Chief Hacking Officer for the company.

About SOLE:
SOLE launched its line of supportive, do-it-yourself, heat moldable footbeds in 2001. Millions of happy feet later, SOLE extended its expertise in foot health and comfort to a line of Premium Performance Socks. In 2008, SOLE launched its Platinum Sandal, which offers unrivaled orthopedic support and comfort. REI, Red Wing Shoes, and thousands of specialty retailers around the world carry SOLE. SOLE products are used by dozens of professional teams in the NFL, NBA, and MLB as well as 'UltraMarathon Man' Dean Karnazes, mountaineer Ed Viesturs, Team Nike Adventure Racing, and the US and Canadian Military. For more information on SOLE, go to or call 866-235-SOLE.


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