SOLE Signs In-Shoe Deal with Haglöfs Footwear

SOLE moldable footbeds will be included in the entire spring 2009 line of Haglöfs outdoor footwear.
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(Calgary, AB) SOLE, manufacturer of performance custom footwear, announces that its moldable footbeds will be included in the entire spring 2009 line of Haglöfs outdoor footwear. Swedish company Haglöfs is Scandinavia's largest outdoor manufacturer and will include SOLE footbeds in its line of technical trekking boots, lightweight hikers and approach shoes.

“Most of today's performance footwear neglects the customer's immediate contact with the foot by only including a cheap, unsupportive sock liner,” states SOLE President, Mike Baker. “We worked closely with Haglöfs to develop a product that will significantly increase the comfort, fit and support of their shoes, at the same time creating a compelling value proposition to the consumer and a strong competitive advantage for Haglöfs.”

SOLE, which has become a worldwide leader in after-market, custom moldable footbeds, has built a product optimized for Haglöfs footwear. The Haglöfs footbed will have an orthopedic shape that supports the foot from toe to heel. An integrated arch will prevent over-pronation and a deep heel cup stabilizes the foot in the shoe and reinforces the heel's natural shock absorbing ability. Haglöfs' customers will have the option to custom heat-mold their footbed with a simple toaster oven, or the footbeds will conform to the users' feet over time.

Richard Jagrud, footwear manager for Haglöfs comments, “adding a premium footbed component like SOLE to our footwear enhances the consumer experience in terms of fit and comfort. The response to the inclusion of the SOLE footbed has been very positive."

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