SOLE, the maker of performance footbeds, socks and sandals, received an honorable mention in I.D. Magazine's 2009 Annual Design Review in the 'Consumer Products' category. I.D. Magazine selected the SOLE Sport Flips for this award based on the product's comfort, fit and orthopedic support.
Since 1954, the I.D. Magazine's Annual Design Review has recognized the best in design, from the iconic to the obscure. Throughout the years, this annual showcase has chronicled the evolution of design and highlighted its impact on today's material and visual culture. Contest winners are chosen by a panel of distinguished design professionals and the I.D. Magazine editorial team, and demonstrate a clear survey of the state of design.
According to the design review, the SOLE Sport Flips are, â€œperfectly comfortable, you can run in them, they don't smell. They're just totally rad--the best flip-flops ever.â€
"We are incredibly pleased to be recognized by a prestigious design publication such as I.D. Magazine," said Mike Baker, president of SOLE. "This award is a true honor as it acknowledges the innovation and design that is possible in a seemingly simple product like flip-flops."
SOLE launched its line of supportive, do-it-yourself, heat-moldable footbeds in 2001. Millions of happy feet later, SOLE extended its expertise in foot health and comfort to a line of Premium Performance Socks. In 2008, SOLE launched its Platinum Sandal, which offers unrivaled orthopedic support and comfort. REI, Red Wing Shoes, Zappos.com and thousands of specialty retailers around the world carry SOLE. SOLE products are used by dozens of professional teams in the NFL, NBA and MLB as well as 'UltraMarathon Man' Dean Karnazes, renowned mountaineer Ed Viesturs, Team Nike Adventure Racing and the US and Canadian Military.