Teva Jumps into Freeride with the Introduction of the Links

Teva launches its first mountain bike shoe
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(Goleta, Calif.) – In the fall of 2011, Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK), will introduce its first bike shoe - the Links. Designed in collaboration with professional mountain biker Jeff Lenosky, the Links is a purpose-built freeride shoe loaded with technical features.

“We have supported mountain biking at the Teva Mountain Games for the past five years and the event is now recognized as one the premier freeride competitions in the country,” states Joel Heath, global marketing director. “Jeff helped introduce freeride mountain biking to the event in its early years, so this product collaboration is an organic evolution for the brand. With Jeff's expertise and direction, we have built the Links on the areas of performance that our consumer insights indicated we have permission to go. Just like our traditional performance product, the Links will have outstanding traction with uncompromising water management technologies that made Teva famous.”

The Links features a sole specifically designed to interface with the unique platform of a bike pedal, made from Teva's proprietary Spider365 sticky rubber. An aggressive tread pattern on the toe and heel provide great traction off the bike. The shoe also has flexible armor in key wear areas and uses ion-mask™ nano-coating technology for complete water management. A Shoc-Pad in the heel provides critical cushioning and the Mush® infused insole adds Teva's signature comfort.

“I worked with Teva's product team for over a year to build this shoe,” notes Lenosky. “We didn't compromise on any aspect of the design, using the very best materials, styles and technology available. I've been wearing them and riding in them for a few months and I'm really proud of the finished product.”

In addition to Lenosky and The Teva Mountain Games, Teva will announce its support of other riders, events and mountain bike parks in the coming months. “We have leaned on Jeff for more than product feedback, he has become an integral player in our strategic decisions,” states Heath.

The Links ($100 MSRP) will be complemented by the Pinner ($80 MSRP) for its 2011 Mountain Bike collection and will be available online at www.teva.com and specialty retailers in August 2011. For more information contact Fielding Miller at fielding@backbonemedia.net or 970-963-4873 ext. 120.

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