Backbone Media Taps New Talent, Expands Office Space


(Carbondale, Colo.) Backbone Media, the country’s premier active lifestyle public relations and media agency, has hired Holly Potter for the newly created role of marketing and business development manager. Amanda Boyle also recently joined the Backbone team full-time as a social media account manager.

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Potter comes to Backbone with over 10 years of corporate agency experience, most recently having worked in new business and marketing at one of the largest and fastest growing media agency groups in the country, Carat, an Aegis Media company. There she worked on high profile wins for the agency such as Diageo and the retention of the Pfizer account, and was instrumental in Carat’s recognition as “Agency of the Year ” in 2013. At Backbone, Potter will provide counsel on brand marketing and client development strategy to maintain the agency’s growth and momentum in the active lifestyle space.

Prior to working at Backbone, Amanda Boyle was the snow sports marketing lead for Google, where she built connections and engagement with brands, athletes and ambassadors via Google Hangouts and Communities. Amanda joins the Backbone team full-time after being on contract the past three months, and will work to assist key clients in expanding their social share of voice and develop Backbone’s overall social media management strategy.

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“Hiring Holly and Amanda is an investment in our most important resource—talented people who will drive the agency and our clients forward,” says Backbone partner, Penn Newhard. “Both Holly and Amanda join our team with specific skill sets that will improve our client services and media capabilities.”

In addition to the investment in new hires, Backbone recently purchased 1,400 square feet of additional office space for its Carbondale headquarters to accommodate the agency’s continued growth.


Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 15 years, Backbone has worked with leading apparel, technology, gear, food and beverage and tourism brands around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming. For more information visit our website, our Facebook page or follow us on Twitter.



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