I work for Backbone Media, based in Carbondale, CO. I manage public relations strategy and execution for Eddie Bauer, POC and Tepui Tents.
PARK CITY, Utah (June 26, 2018) — POC, a leading manufacturer of ski and cycling helmets, eyewear, apparel and protection, has elevated key team members to global marketing positions to support brand and digital communications for the Swedish brand. David DeMartini, based in ...read more
PARK CITY, Utah (April 19, 2018) — On November 15, 2017 MIPS AB (”MIPS”) disclosed that the company had been granted a preliminary injunction in Germany in order to prevent an infringement by POC Sweden AB (”POC”) of one of MIPS' patents. Following POC’s opposition the ...read more
PARK CITY, Utah - April 4, 2018 Building on the launch of its SPIN and Clarity technologies for mountain bike helmets and eyewear, POC introduces its latest innovation, the Coron Air Carbon SPIN. Designed for downhill and enduro riders, the Coron Air Carbon SPIN is a lightweight, ...read more
PARK CITY, Utah - March 15, 2018 POC is partnering with Locally to bring the convenience of ecommerce to the local shopping experience. Locally’s retail locator tool will be live on POC’s ecommerce website starting April 15, and will put the power of POC’s dealer network into the ...read more
PARK CITY, Utah - March 2, 2018 Building on over a decade of aerodynamic testing, medical research and feedback from the world's fastest cyclists, POC is proud to launch its latest road cycling helmet; the Ventral. Based on key design areas - aerodynamics, safety, ventilation and ...read more
PARK CITY, Utah - February 14, 2018 POC, a leading manufacturer of ski and cycling helmets, eyewear, apparel and protection, has appointed cycling industry veteran Ben Coates as Managing Director for North America. Coates joins POC following fifteen years at Trek Bicycle. In his ...read more
PARK CITY, Utah - January 22, 2018 POC, a leading manufacturer of ski and cycling helmets, eyewear, apparel and protection, announces its 2018 snow collection featuring two new helmets incorporating its patent-pending SPIN technology for freeride and alpine race and several new ...read more
Park City, UTAH (August 16, 2017) — Since its formation ten years ago, POC has built a reputation as a global leader in design and safety advancement across the snow sports and bike industries. Today, POC announces two innovations for its 2018 bike collection. SPIN, a helmet ...read more
Bellevue, Wash. - August 15, 2017 – Today, Eddie Bauer introduces the EverTherm Down Jacket. Insulated by an ultra-thin sheet of down fabric, the jacket removes the need for quilting found in traditional down jackets, eliminates cold spots, and provides superior uniform warmth in ...read more
Park City, UTAH (January 24, 2017) — Building on its mission to do all it can to save lives and reduce the consequences of accidents for gravity sports athletes and cyclists, POC, a leading manufacturer of ski and cycling helmets, eyewear, body armor, and accessories, introduces ...read more
Park City, UTAH (January 11, 2017) — POC, a leading manufacturer of ski and cycling helmets, eyewear, body armor, apparel and accessories, has tapped cycling and snow sports veteran Mallory Burda to head its North American marketing efforts. Burda joined the Swedish brand on ...read more
Park City, UTAH (December 16, 2016) — POC, a leading manufacturer of ski and cycling helmets, eyewear, body armor and apparel, has named Jonas Sjögren as its new CEO. Sjögren will begin work in his new role on February 1, 2017. Sjögren joins POC from Discovery Networks Sweden, ...read more
Park City, UTAH (October 26, 2016) — POC, a leading manufacturer of ski and cycling helmets, eyewear, body armor, apparel and accessories, has expanded its partnership with the Cannondale-Drapac Pro Cycling Team and will be the official provider of apparel for the team starting ...read more
Park City, UTAH (August 17th, 2016) — POC, a leading manufacturer of helmets, eyewear, body armor and accessories, announces its 2017 cycling collection, featuring an innovative new helmet and mountain bike apparel line designed specifically for cross country (XC) riders. The ...read more
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PARK CITY, Utah (July 1, 2016) — POC, a leading manufacturer of skiing and cycling helmets, eyewear, body armor and apparel, introduces an anniversary collection of its Octal helmet and Do Half Blades sunglasses for the start of the 2016 Tour de France. The limited edition helmet ...read more
SANTA CRUZ, Calif. (June 29, 2016) — Tepui Tents, a leading innovator of rooftop tents and shelters, introduces its first hard-shell tent, the White Lightning, a first-to-market rooftop tent with an integrated roof rack system. Tepui Tents has specialized in rooftop tents since ...read more
PARK CITY, Utah (May 25, 2016) —POC, a leading manufacturer of ski and cycling helmets, apparel and accessories, has extended its partnership with iconic street trials rider and filmmaker Danny MacAskill. POC and MacAskill have worked closely together since 2009 when Danny burst ...read more
Park City, Utah — POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has signed Eric Lagerstrom and Magali Tisseyre to its growing roster of triathletes.“Triathlon demands the highest level of performance and protection for its athletes, and we’re ...read more
PARK CITY, Utah (March 28, 2016) — POC, a leading manufacturer of ski and cycling helmets, apparel and accessories, announces its relocation to Park City, Utah, along with the hiring of new staff and improved customer service and distribution capabilities.Following its sale to ...read more
SANTA CRUZ, Calif. (Jan. 19 2016) — Tepui Tents, a leading innovator in rooftop tents and shelters, has partnered with active lifestyle agency Backbone Media to manage its public relations. “Tepui Tents takes car camping to a whole new level,” says Ian Anderson, director of PR at ...read more
SANTA CRUZ, Calif. (Jan. 19 2016) — Tepui Tents, a leading innovator in rooftop tents and shelters, has partnered with active lifestyle agency Backbone Media to manage its public relations. “Tepui Tents takes car camping to a whole new level,” says Ian Anderson, director of PR at ...read more
SALT LAKE CITY (Oct. 14, 2015) — In its latest effort to do all it can to save lives and reduce the consequences of accidents for skiers and gravity sports athletes, POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has partnered with French ...read more
SALT LAKE CITY (Sept. 2, 2015) — Five years after redefining the mountain bike helmet with its award-winning Trabec, POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, turns the tables for 2016 with a pair of bold new helmets – Tectal and Coron. ...read more
RENO, Nev. (Sept. 1, 2015) — Imagined in South Africa and designed in Germany, SwiftCarbon is truly an international brand, and its bikes have earned a reputation worldwide for their unmatched ride feel. Starting today, Swift USA, LLC has made SwiftCarbon’s purpose-built road, ...read more
SALT LAKE CITY (Aug. 31, 2015) — Building on the best-in-class technology and design found in its lauded AVIP and Raceday cycling apparel lines, POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, announces its latest cycling collection, Fondo. ...read more
DENVER (August 24, 2015) – EnerPlex, a leading manufacturer of innovative, portable power solutions, has partnered with Backbone Media to manage its communications strategy and public relations outreach.Founded in 2012, EnerPlex exclusively uses solar panels that are backed by a ...read more
SALT LAKE CITY (July 13, 2015) – POC, manufacturer of award-winning helmets, apparel and accessories for cycling and skiing, has named Adam Bookwalter North American Bike Sales Manager. Bookwalter will join the Swedish brand on July 15 and will spearhead POC’s established bike ...read more
RENO, Nev. (June 29, 2015) – Swift USA, LLC, distributor of purpose-built race bikes for road, time trial and mountain, names Backbone Media its agency of record to manage public relations and strategic communications. Swift USA will begin distributing SwiftCarbon Bikes in the ...read more
DENVER (June 17, 2015) - First Descents, a non-profit that provides outdoor adventure programs for young adults impacted by cancer, is thrilled to receive fabric and garment design donations for its Out Living It Project. Polartec, the premier provider of innovative textile ...read more
STOCKHOLM (May 5, 2015) – As the cycling season approaches the major stage races of 2015, POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories is pleased to announce the latest addition to its cycling eyewear line, the Do Half Blade, which will be ...read more
BASALT, Colo. (December 29, 2015) - iOmounts LLC, maker of the award-winning iOmounts™ smart phone and tablet mounting system, is bringing connectivity to cyclists’ handlebars with the debut of its new NOMAD bike mount system at the upcoming International Consumer Electronics ...read more