POC Incorporates Latest Technologies Into New Helmet and Eyewear for 2018 Bike Collection

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Park City, UTAH (August 16, 2017) — Since its formation ten years ago, POC has built a reputation as a global leader in design and safety advancement across the snow sports and bike industries. Today, POC announces two innovations for its 2018 bike collection. SPIN, a helmet technology created to counter the effects of oblique impacts, will be integrated into several existing helmets, as well as the Coron Air, a new enduro and DH-specific helmet for 2018. The new Clarity lens technology was designed to enhance contrast and definition, and will debut in road, MTB and urban eyewear, including an all-new enduro and DH goggle, the Ora, for 2018.

“The POC mission to do all it can to reduce the consequences of accidents for gravity sports athletes and cyclists is at the very center of our development process,” said Jonas Sjögren, POC CEO. “SPIN and Clarity, and the new helmets and eyewear they will feature in, are built on that commitment and incorporate the wealth of knowledge we have developed over the last ten years.”

The patent-pending SPIN pads, which stands for ‘Shearing Pad Inside,’ are placed in precise locations throughout the helmet and shear in any direction to minimize the effects of an oblique impact by allowing the helmet to move relative to the head. SPIN will feature in the brand new Coron Air helmet, designed specifically for the needs of enduro and DH riders. Its ventilation channels enhance airflow to keep riders cool during transfer stages while the SPIN pads, multi-impact EPP liner and breakaway visor protect riders during the descent.

Clarity lenses were developed in collaboration with Zeiss to provide highly-tuned and specific base tints to enhance contrast and light. The technology will be available in POC’s Crave mountain bike and Do Half Blade cycling eyewear, as well as the new Ora goggle. Ora was designed to fit seamlessly with POC’s Tectal Race and Coron Air helmets. It has enhanced ventilation zones, bike specific frame and fit and multiple lens options.

POC will introduce SPIN, Clarity and the new helmets and eyewear, along with its entire 2018 bike collection at the Eurobike Show in Friedrichshafen, Germany August 30 – September 1. For media appointments, please email Patrick.king@backbonemedia.net.

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About POC: POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sport athletes and cyclists. More information at www.pocsports.com

Patrick King

Backbone Media

970-963-4873

Patrick.king@backbonemedia.net

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