RENO, Nev. (Sept. 1, 2015) — Imagined in South Africa and designed in Germany, SwiftCarbon is truly an international brand, and its bikes have earned a reputation worldwide for their unmatched ride feel. Starting today, Swift USA, LLC has made SwiftCarbon’s purpose-built road, mountain, triathlon and time trial bikes available direct to consumers in the U.S.
“SwiftCarbon’s commitment to producing the most balanced bikes across categories has helped it gain a passionate following internationally,” says Robb Wolf, Swift USA’s national sales and marketing manager. “We’ve seen them excel in the pro peloton, compete at the highest levels of triathlon and reach the Cape Epic podium.”
The Ultravox Ti, the bike of choice for UCI Pro Continental team Drapac Cycling, and the pinnacle of SwiftCarbon’s road collection, is now available at swiftcarbonusa.com. Other frames available on the site include the progressive Neurogen time trial bike and the Evil Twin, the Cape Epic-crushing 29-inch mountain bike race machine.
“We’re launching direct sales this fall to gauge consumer demand, while also exploring opportunities to partner with key retailers in establishing immersive brand experiences across the U.S. There is great value in each of these channels; we’re in the unique position of being empowered to start with today’s consumer, understand how they want to make their high-quality bike purchases, and position ourselves to connect with them on their terms,” says Wolf.
To coincide with the arrival of its bikes, SwiftCarbon is preparing to launch a U.S.-based ambassador program comprised of influential cyclists and mountain athletes in some of America’s esteemed cycling locales such as Aspen, Colorado, and Lake Tahoe, California.
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About Swift USA: Swift USA, LLC is the exclusive U.S. distributor for SwiftCarbon bikes. Founded in 2008 by former South African professional cyclist Mark Blewett, SwiftCarbon pairs industry-leading technology with a unique distribution strategy to provide discerning cyclists with unrivaled ride quality. SwiftCarbon is based in Xiamen, China, at the doorstep of the world’s most advanced carbon manufacturers, ensuring the highest level of production oversight and quality control.