POC Announces Mallory Burda as Marketing Director


Park City, UTAH (January 11, 2017) — POC, a leading manufacturer of ski and cycling helmets, eyewear, body armor, apparel and accessories, has tapped cycling and snow sports veteran Mallory Burda to head its North American marketing efforts. Burda joined the Swedish brand on January 9 and will focus her efforts on POC’s growing snow and bike categories.

Screen Shot 2017-01-10 at 11.10.34 PM

Burda comes to POC with a strong marketing pedigree. Most recently, she served as Senior Promotions Manager for Smith’s cycling category, helping to establish Smith as a key player in the cycling industry. Prior to her time at Smith, Burda spent four years with Specialized Bicycle Components as Sports Marketing Specialist where she began the brand’s US sports marketing program.

“Mallory is a seasoned marketing professional who will bring valuable industry experience and perspective to amplify POC’s message and growth in North America,” said Willie Ford, managing director for POC North America. “We are excited to introduce Mallory and have her build on the momentum we’ve gained over the last ten years.”

In addition to her recent experience focusing on the cycling category, Burda spent nearly ten years in the snow sports industry as a buyer and retail manager at Helm of Sun Valley in Santa Cruz, Calif.

“I have admired and respected POC as a brand within the snow and cycling industries for many years now. The company’s beliefs and commitment to its mission of designing safe and beautiful product is unlike anything within the market place today,” said Burda. “The future is bright for POC and I am excited to help guide the brand to new heights.”

POC will introduce its 2017 snow collection at the SIA Snow Show in Denver, January 26 – 29. For media appointments, please email Patrick.king@backbonemedia.net


About POC: POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sport athletes and cyclists. More information at www.pocsports.com


Screen Shot 2016-05-10 at 3.25.41 PM

POC Bolsters Triathlon Roster, Signs Lagerstrom, Tisseyre

Park City, Utah — POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has signed Eric Lagerstrom and Magali Tisseyre to its growing roster of triathletes. “Triathlon demands the highest level of performance and protection for its athletes, and ...read more


Active Interest Media Promotes Andy Hawk to Managing Director of Mountain Group

Boulder, CO (January 9, 2017) – Active Interest Media (aimmedia.com) today announced the promotion of Andy Hawk to Managing Director of AIM’s Mountain Group. Expanding on his role as Managing Director for Warren Miller Entertainment, Hawk will now oversee AIM’s full portfolio ...read more

Screen Shot 2015-10-14 at 9.59.34 AM

POC Incorporates Airbag, Smart Detection Technology Into Protective Vest for Ski Racers

SALT LAKE CITY (Oct. 14, 2015) — In its latest effort to do all it can to save lives and reduce the consequences of accidents for skiers and gravity sports athletes, POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has partnered with French ...read more

Screen Shot 2017-03-08 at 6.54.46 AM

Under Armour Announces UA Mountain Running Series Set to Kick Off Summer 2017

Baltimore, MD (March 8, 2017) —Under Armour (NYSE: UA, UAA), the global leader in innovative performance footwear, apparel and equipment, today announces the inaugural 2017 Under Armour Mountain Running Series in partnership with POWDR Adventure Lifestyle CO. Created for trail ...read more


Electric Announces Its Most Technically Advanced Sunglass Ever

Electric announces the launch of the Road Glacier, a gritty, multi-functional sunglass for road, beach and snow. A two-year collaborative process between Electric and Chris Christenson, the Road Glacier is one of the most technically innovative and design focused sunglasses ever ...read more

MS Snews Photo

Mountainsmith Debuts New Women’s Specific Gear and Soft Sided Coolers At OR Winter Market

Golden, CO  – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is set to launch new women’s specific lumbar packs and trekking poles and 3 new soft-sided coolers at Outdoor Retailer’s Winter Market on January 11th. The new women’s specific ...read more

Marmot Recruits Mountain 2 Sea Marketing to Represent U.S. Southeast Sales Territory

Rohnert Park, CA – Marmot Mountain LLC, a leader in technical clothing and equipment in the outdoor industry announces Florida-based rep agency Mountain 2 Sea Marketing as their new southeast U.S. sales representative team. Effective immediately, Marmot will be represented by the ...read more


Hydro Flask Launches Parks For All Charitable Giving Program At Outdoor Retailer Winter Market

Bend, OR (January 10, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the launch of Parks For All, the company’s new charitable ...read more


POC Relocates, Invests in New employees, Operational Capabilities

PARK CITY, Utah (March 28, 2016) — POC, a leading manufacturer of ski and cycling helmets, apparel and accessories, announces its relocation to Park City, Utah, along with the hiring of new staff and improved customer service and distribution capabilities. Following its sale to ...read more